\r\n ","url":"/marriott-guests-shape-future-hotel-experience","byline":"Matthew Carroll, vice president of global brand management, Marriott Hotels","sponsored":false,"blogSeries":{"url":"/vantage-point-blog","title":"Vantage Point","icon":{"url":"https://assets1.hospitalitytech.com/styles/thumbnail/s3/2021-03/Blog_default4.png?itok=YzhquaJ9","id":4451,"alt":"weapon,drawing","width":90,"height":92},"author":{"email":"jay@ashday.com","uname":"jkerschner","firstName":"Ashday","lastName":"Developer","bio":null,"title":null,"picture":null,"phone":null,"contactForm":false},"iconBackground":"#00949C"},"author":{"email":"mescobar+vantage@ensembleiq.com","uname":"vantagepoint","firstName":"Guest Vantage Point ","lastName":"Author","bio":"
Vantage Point is a recurring blog by guest authors. Contact us for more info on becoming a Vantage Point author.
\r\n","title":null,"picture":null,"phone":null,"contactForm":true},"date":"2016-12-20T00:00:00","digitalEdition":null,"hideByline":null,"teaserImage":{"id":9499,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/ht1216vp.jpg?itok=5xrvkzx8","width":196,"alt":"","height":219},"topics":[{"name":"Location Based Services","url":"/location-based-services"},{"name":"Lodging","url":"/lodging"},{"name":"Customer Experience/Service","url":"/customer-experience-service"},{"name":"Hotels","url":"/hotels"},{"name":"Nov/Dec 2016 Issue","url":"/novdec-2016-issue"}],"attachedFiles":[]},{"title":"Data as Differentiator","id":8621,"bundle":"blog","summary":"Analyzing data is becoming ever more vital for the hospitality industry; this month's issue of HT calls out the conundrum and highlights solutions. HT's editor, Dorothy Creamer, discusses how data will be the differentiator in this new era of service and customer experience.","url":"/data-differentiator","byline":"Dorothy Creamer, Editor","sponsored":false,"blogSeries":{"url":"/editor","title":"From the Editor","icon":null,"author":{"email":"jay@ashday.com","uname":"jkerschner","firstName":"Ashday","lastName":"Developer","bio":null,"title":null,"picture":null,"phone":null,"contactForm":false},"iconBackground":null},"author":{"email":"dcreamer@ensembleiq.com","uname":"dcreamer","firstName":"Dorothy","lastName":"Creamer ","bio":"
Dorothy Creamer, Editor-in-Chief of Hospitality Technology is a content strategist and publishing professional with 15+ years’ experience in both B2B and B2C communications. As the editorial lead of HT she drives the content strategy for the entire HT brand from print to web and in-person networking/educational events. Creamer also leads the analysis and writing of HT’s three benchmark industry research reports (Lodging Technology Study, Restaurant Technology Study and Customer Engagement Technology Study). In addition, she develops content and leads speaker recruitment efforts for HT’s three annual industry events (HT-NEXT, MURTEC, and the MURTEC Executive Summit).
\r\n","title":"Editor-in-Chief","picture":null,"phone":"908-278-3536","contactForm":true},"date":"2016-12-20T00:00:00","digitalEdition":null,"hideByline":null,"teaserImage":{"id":9498,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/ht0916dcreamer.jpg?itok=AFqYfPhe","width":196,"alt":"","height":219},"topics":[{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Restaurants","url":"/restaurants"},{"name":"Lodging","url":"/lodging"},{"name":"POS","url":"/pos"},{"name":"Platforms","url":"/platforms"},{"name":"Hotels","url":"/hotels"},{"name":"Nov/Dec 2016 Issue","url":"/novdec-2016-issue"}],"attachedFiles":[]},{"title":"5 Technology Investment Strategies to Defy the Business Cycle in 2017","id":507,"bundle":"whitepaper","url":"/5-technology-investment-strategies-defy-business-cycle-2017","date":"2016-10-17T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Infor offers five often untapped opportunities for growth and how to address them. ","body":"
It’s a low-growth world. Lodging analysts almost universally project continued slowed RevPAR growth, oscillating demand and increased uncertainty brought by geo-political events, terrorism, and new market entrants. In this lukewarm demand environment, owners will have nowhere else to turn but to profitability as their go-to KPI for growth. Winning on RevPAR Index will no longer be enough, because the stakes will be too small. A hotel’s classic cost control measures are likely already in place for many operators, and at best will continue to deliver the same – not better -- results. Fortunately, there are still other wells to tap. Growth enjoyed in more flush times often hid operational efficiencies, or may even have caused them. Hotel operators who leverage technology in unexpected ways to address these inefficiencies can attain unexpected results, optimizing their way to profitability and growth. This Infor Whitepaper offers five often-untapped opportunities and how to address them.
","alternateLabel":null,"teaserImage":{"id":2398,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/ht_Infor_wp_1016_teaser.jpg?itok=5EI1NX66","width":196,"alt":"","height":216},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Zaxby's Uses Gift Card Data to Boost Sales","id":525,"bundle":"whitepaper","url":"/zaxbys-uses-gift-card-data-boost-sales","date":"2016-10-13T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Zaxby's gains access to actionable gift card sales insights with Paytronix. ","body":"
In 2015, when Zaxby's Franchising LLC was notified by its credit card processor that it would no longer process gift cards, the company decided to partner with Paytronix. In this case study, Zaxby's details how Paytronix' reporting system has helped the company and its franchisees gain valuable insights into their gift card sales including sales by store and redemption activities. Since coming onboard with Paytronix, Zaxby's increased gift card sales by 18 percent compared to the previous year. Sponsored.
","alternateLabel":"SPONSORED CASE STUDY","teaserImage":{"id":2388,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/cspaytronix1016.jpg?itok=Lg9ramJS","width":196,"alt":"","height":216},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Giving Diners the Tech They Want","id":526,"bundle":"whitepaper","url":"/giving-diners-tech-they-want","date":"2016-10-13T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Operators and consumers agree on important technology, but how do restaurants stack up when it comes to implementing solutions? Sponsored.","body":"
When it comes to technology, what diners want and what restaurants rate as important sometimes – but not always – match up. This infographic depicts what restaurants are doing well and not so well when it comes to implementing solutions. Sponsored.
","alternateLabel":"INFOGRAPHIC","teaserImage":{"id":2385,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/ht1016infoGraphicCybera.jpg?itok=xQHSlJil","width":585,"alt":"","height":248},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Building an Intelligent Infrastructure","id":527,"bundle":"whitepaper","url":"/building-intelligent-infrastructure","date":"2016-10-13T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"Setting the framework for frictionless experiences through innovation, IoT and future-ready networks. Sponsored.","body":"
Steve Garnjobst, senior solution architect at Datatrend Technologies discusses what is necessary for hotels to establish an agile infrastructure, adopt Internet of Things strategies, address security challenges and achieve positive ROI with network investments. Sponsored.
A new HTNG workgroup is developing a CRM model that will serve as a principal repository at the center of a hotel's IT architecture, where all business applications can access it
If you want to define the future of hospitality, you have to constantly find ways to stay ahead of trends and anticipate consumer needs. Matthew Carroll, vice president of global brand management at Marriott Hotels, discusses the company's "Live Beta" hotel concept where guests can test the newest service concepts first-hand and give feedback in real-time.
Analyzing data is becoming ever more vital for the hospitality industry; this month's issue of HT calls out the conundrum and highlights solutions. HT's editor, Dorothy Creamer, discusses how data will be the differentiator in this new era of service and customer experience.