Hotels

The integration allows hotel guests to use their own smartphones to control in-room features—such as lighting, temperature, door locks, and entertainment—creating a seamless, contactless experience.

New tone options, bulk replies, and smarter workflows aim to help hotel teams boost consistency, save time, and respond to online reviews in a brand-aligned voice.

This collaboration brings together two industry leaders to redefine how hotels, hostels, and vacation rentals optimize their distribution strategies using AI-powered capabilities.

New Ireckonu-backed research led by Dr. Rik van Leeuwen reveals that AI can precisely time guest engagement to prevent churn—offering hotels a measurable, data-driven strategy for loyalty and retention.

This partnership empowers independent properties to automate guest interactions, drive more direct bookings, and enhance the overall guest experience at scale through smart, centralized communication.

Lucidworks' 2025 benchmark study reveals that 65% of companies lack foundational capabilities to support agentic AI—while concern among tech leaders has soared 8X since 2023

AI-powered personalization, immersive booking tools, and next-gen staff support are helping hotels deliver smarter service, streamline operations, and build lasting guest loyalty.

SOCi’s latest Consumer Behavior Index reveals how platform-hopping, peer reviews, and social discovery are reshaping how younger consumers choose hotels—and why legacy marketing strategies no longer cut it.