Designing Change

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Designing Change

By Dorothy Creamer - 10/13/2016
It’s been a season of change here at HT. As we internally settle into new roles and welcome new staff members, we decided there was no better time to give the magazine a bit of an external facelift. Observant regular readers of HT may have already sensed the change brewing from a glimpse at the cover. The October issue is debuting a new look, starting with a brand new logo and tagline, “Smarter Hotels & Restaurants.” Inside, HT’s pages have been carefully redesigned to present a clean style that gives regular features and columns a fresh, modern appearance.

In 2017, HT celebrates 20 years of publication, and after two decades bringing insight to the restaurant and hotel industries, we understand the importance of evolving. If one doesn’t adapt to the times, market conditions or consumer demands, failure is certain.

This sentiment is echoed by this month’s cover subject, Laura Rea Dickey, CIO of Dickey’s Barbecue Pit. As a 75-year-old brand, she believes the key to longevity is acting like a startup. Dickey shares insights into how the company fosters growth by refusing to settle for adequate technology, instead seeking out cutting-edge solutions.

As HT begins to wrap up the 2016 calendar year, we are already implementing change to hit the ground running in 2017. The magazine redesign is only the beginning. We will be giving our digital channels a fresh layout and design, plus adding new features to bring even more relevant content to readers. We look forward to your feedback to continue to  provide content in a package that serves your needs.    

More Blog Posts In This Series

Delivery Interrupted

A friend of mine recently shared a negative foodservice experience. A third-party delivery service arrived, handed a bag full of food to my friend’s eight-year-old daughter, and — to hear the eight-year-old tell it — bolted down the walkway and drove off into the night.

Between a Mouse and an Expectation

Consumers feel a greater sense of loyalty to a brand when they’ve played a key role in the creation of their experience. 

Benchmarking Familiarity

With so much data available and a willingness of customers to share personal insights in exchange for personalized service, brands that don’t make sure to optimize customer data will flounder.