Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.
\r\n","title":"Senior Editor, Hotels","picture":{"id":16,"url":"https://assets1.hospitalitytech.com/styles/portrait_gallery_item/s3/2023-11/500x500Headshot.jpg?itok=AEylBQ3A","alt":"escobar","width":500,"height":500},"phone":"224-632-8204","contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":21492,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/cs0617intelbiz.jpg?itok=HZuLuUdW","width":196,"height":219,"alt":""},"topics":[{"name":"Intelligent Biz","url":"/intelligent-biz"},{"name":"June 2017 Issue","url":"/june-2017-issue"},{"name":"Social Networking","url":"/social-networking"},{"name":"Customer Relationship Management (CRM)","url":"/customer-relationship-management-crm"}],"attachedFiles":[]},{"title":"2017 Hotel Visionaries","id":9102,"bundle":"article","summary":"Innovative hotel companies focus on centralizing, streamlining and removing friction from enterprise and customer-facing operations. ","showSummary":null,"url":"/2017-hotel-visionaries","date":"2017-06-12T00:00:00","author":{"email":"mescobar@ensembleiq.com","uname":"mescobar","firstName":"Michal Christine ","lastName":"Escobar ","bio":"
Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.
\r\n","title":"Senior Editor, Hotels","picture":{"id":16,"url":"https://assets1.hospitalitytech.com/styles/portrait_gallery_item/s3/2023-11/500x500Headshot.jpg?itok=AEylBQ3A","alt":"escobar","width":500,"height":500},"phone":"224-632-8204","contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":21490,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/cs0617.jpg?itok=NFiV0Vqa","width":196,"height":219,"alt":""},"topics":[{"name":"Innovation","url":"/innovation"},{"name":"Lodging","url":"/lodging"},{"name":"Hotel Management","url":"/hotel-management"},{"name":"Hotel Brand -- Business Class","url":"/hotel-brand-business-class"},{"name":"Hotel Brand -- Major","url":"/hotel-brand-major"},{"name":"Cover Story","url":"/cover-story"},{"name":"Hotels","url":"/hotels"},{"name":"Hotel Brand -- Boutique/Lifestyle","url":"/hotel-brand-boutiquelifestyle"},{"name":"June 2017 Issue","url":"/june-2017-issue"},{"name":"Hotel Visionary Awards","url":"/hotel-visionary-awards"}],"attachedFiles":[]},{"title":"Unlocking Better Door Lock Security","id":9103,"bundle":"article","summary":"Workgroup identifies best practices to protect guests and brand reputation ","showSummary":null,"url":"/unlocking-better-door-lock-security","date":"2017-06-12T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Locking","url":"/locking"},{"name":"Lodging","url":"/lodging"},{"name":"Hotels","url":"/hotels"},{"name":"Mobile Key (Digital Key)","url":"/mobile-key-digital-key"},{"name":"June 2017 Issue","url":"/june-2017-issue"}],"attachedFiles":[]},{"title":"2017 POS Technology Showcase","id":9099,"bundle":"whitepaper","url":"/2017-pos-technology-showcase","date":"2017-06-12T00:00:00","author":{"email":"devteam@ashday.com","uname":"ht_root","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"summary":"POS: The Experience Enabler. Sponsored.","body":"
Restaurants must utilize technology to provide a compelling experience for their now digitally-savvy guests. This includes providing seamless service when, where and how guests want. To accommodate these demands, the POS has been forced to evolve to be a flexible component of a restaurant's technology strategy. This annual showcase allows buyers to browse the leading point of sale technology solutions, giving POS buyers valuable information on updates/new releases. Sponsored
","alternateLabel":"TECHNOLOGY SHOWCASE","teaserImage":{"id":1016,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/0617httechshowcase.jpg?itok=iFqnhdER","width":196,"alt":"","height":219},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"The Frictionless Future for Hotels","id":9098,"bundle":"whitepaper","url":"/frictionless-future-hotels","date":"2017-06-12T00:00:00","author":{"email":"mescobar@ensembleiq.com","uname":"mescobar","firstName":"Michal Christine ","lastName":"Escobar ","bio":"
Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.
\r\n","title":"Senior Editor, Hotels","picture":{"id":16,"url":"https://assets1.hospitalitytech.com/styles/portrait_gallery_item/s3/2023-11/500x500Headshot.jpg?itok=AEylBQ3A","alt":"escobar","width":500,"height":500},"phone":"224-632-8204","contactForm":true},"summary":"Highlights from the inaugural HT-NEXT, in partnership with HTNG and HT magazine, focusing on how hotels should “Be Frictionless.”","body":"
In April of 2016, Hospitality Technology magazine and Hotel Technology Next Generation (HTNG) announced that they would combine HT’s Hotel Technology Forum (HTF) and HTNG North America to create a new event called HT-NEXT. With the theme: “Be Frictionless,” the conference took place April 10-13 in Orlando, Fla. at the Rosen Shingle Creek. The event drew hotelier attendance that was a 150% increase more than each event alone. This recap offers an overview of agenda highlights, speaker insights and sponsor thoughts on top trends and technologies.
","alternateLabel":"HT EVENTS","teaserImage":{"id":1022,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/htnextinreview0617.jpg?itok=Fj6h0nAK","width":196,"alt":"","height":219},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Tableside Tablets V. Mobile Apps","id":9511,"bundle":"blog","summary":"Key considerations for enabling mobile options for customers who want self-service","url":"/tableside-tablets-v-mobile-apps","byline":"Kathy Sy, Director of IT, Polly's Pies","sponsored":false,"blogSeries":{"url":"/vantage-point-blog","title":"Vantage Point","icon":{"url":"https://assets1.hospitalitytech.com/styles/thumbnail/s3/2021-03/Blog_default4.png?itok=YzhquaJ9","id":4451,"alt":"weapon,drawing","width":90,"height":92},"author":{"email":"jay@ashday.com","uname":"jkerschner","firstName":"Ashday","lastName":"Developer","bio":null,"title":null,"picture":null,"phone":null,"contactForm":false},"iconBackground":"#00949C"},"author":{"email":"mescobar+vantage@ensembleiq.com","uname":"vantagepoint","firstName":"Guest Vantage Point ","lastName":"Author","bio":"
Vantage Point is a recurring blog by guest authors. Contact us for more info on becoming a Vantage Point author.
\r\n","title":null,"picture":null,"phone":null,"contactForm":true},"date":"2017-06-11T00:00:00","digitalEdition":null,"hideByline":null,"teaserImage":{"id":9038,"url":"https://assets1.hospitalitytech.com/styles/secondary_articles_short/s3/2017-08/vp0617.jpg?itok=MvBppKVM","width":500,"alt":"","height":400},"topics":[{"name":"Mobile Devices & Apps","url":"/mobile-devices-apps"},{"name":"Tableside Ordering","url":"/tableside-ordering"},{"name":"Tableside Payment","url":"/tableside-payment"},{"name":"June 2017 Issue","url":"/june-2017-issue"}],"attachedFiles":[]},{"title":"The Objective of Innovation","id":9492,"bundle":"blog","summary":null,"url":"/objective-innovation","byline":"","sponsored":false,"blogSeries":{"url":"/editor","title":"From the Editor","icon":null,"author":{"email":"jay@ashday.com","uname":"jkerschner","firstName":"Ashday","lastName":"Developer","bio":null,"title":null,"picture":null,"phone":null,"contactForm":false},"iconBackground":null},"author":{"email":"dcreamer@ensembleiq.com","uname":"dcreamer","firstName":"Dorothy","lastName":"Creamer ","bio":"
Dorothy Creamer, Editor-in-Chief of Hospitality Technology is a content strategist and publishing professional with 15+ years’ experience in both B2B and B2C communications. As the editorial lead of HT she drives the content strategy for the entire HT brand from print to web and in-person networking/educational events. Creamer also leads the analysis and writing of HT’s three benchmark industry research reports (Lodging Technology Study, Restaurant Technology Study and Customer Engagement Technology Study). In addition, she develops content and leads speaker recruitment efforts for HT’s three annual industry events (HT-NEXT, MURTEC, and the MURTEC Executive Summit).
Transitioning to social CRM offers diverse benefits for restaurants and hotels ranging from deeper insights into guest behavior and preferences to faster feedback.