Managing the Social ConsumerTransitioning to social CRM offers diverse benefits for restaurants and hotels ranging from deeper insights into guest behavior and preferences to faster feedback. 2017 Hotel VisionariesInnovative hotel companies focus on centralizing, streamlining and removing friction from enterprise and customer-facing operations. The Frictionless Future for Hotels Highlights from the inaugural HT-NEXT, in partnership with HTNG and HT magazine, focusing on how hotels should “Be Frictionless.” Unlocking Better Door Lock Security Workgroup identifies best practices to protect guests and brand reputation 2017 POS Technology Showcase POS: The Experience Enabler. Sponsored. The Objective of Innovation Tableside Tablets V. Mobile Apps Key considerations for enabling mobile options for customers who want self-service