With so much data available and a willingness of customers to share personal insights in exchange for personalized service, brands that don’t make sure to optimize customer data will flounder.
The 24th annual Multi-Unit Restaurant Technology Conference (MURTEC) was one for the record books! With the theme, Powering the Possible, MURTEC 2019 attracted almost 900 technology executives from quick-service restaurants, fast casual, full-service, upstart brands and solution providers — an