Known for being at the forefront of many “hotel industry firsts,” chief among them first to market with a mobile app and first to offer online booking, Choice Hotels continues to be a technology leader.
Delivering a seamless, personalized experience requires the elegant behind-the-scenes orchestration of many different technologies. This is far from easy — or inexpensive.
When senior leaders at
This strategy presented several challenges. With less space for back-of-house operations, including equipment, food storage, and labor, it was necessary to optimize efficiency.