Hotels

One of the toughest challenges that independent hotels face is brand distribution. Although independent hotels lack many of the resources of the larger brands, there is one outlet that managers can turn to: the Internet. Rodrigo Machaz, general manager of the Memmo Baleeira Hotel, shares some tips and strategies that will increase guest visits through Web direct channels.

The latest Goin6 tour takes travelers through California's best public golf courses. Pelican Hills in Orange County and Harding Park, or Pasatiempo in the Monterey/San Francisco Bay area are among the listed destinations.