Best Western's 550+ PMS Rollout to Support Guest Loyalty Program

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Best Western's 550+ PMS Rollout to Support Guest Loyalty Program

Best Western International, who has been working closely with MSI (Multi-Systems, Inc.), plans on implementing a hotel property management system interface to support Best Western's Gold Crown Club International (GCCI) guest loyalty program. To date, 350 properties are currently using MSI's two-way interface, and it is expected to expand to the 550+ properties in MSI's portfolio.

With this release, MSI gives Best Western properties, running the Nova Plus PMS, the ability to efficiently perform GCCI lookups and enrollments in the PMS. This property management software enhancement is currently being rolled out and firmly establishes MSI as providing the most comprehensive interface for Best Western International's internal systems.

Nova Plus users will now be able to enroll new members into GCCI, create and/or modify profiles, rates, room reservations, and more. This enhancement immediately allows access to guest membership benefits, eliminating several days of membership set-up in non-GCCI interfaced properties.

"Best Western's loyalty program has enjoyed 20 years of membership success, and as the world's largest hotel chain, it is important we continue on our path of guest satisfaction," says Scott Gibson, CIO and SVP of Distribution, Best Western International. "MSI has been instrumental in working with our internal development teams to allow Best Western properties the ability to reach new technological heights."

"Having the ability to retrieve and create members in one system, as opposed to having to enter and re-enter the same information in multiple solutions, has increased our associates efficiency and ability to serve our guests," says Lonnie Lillie, GM, Best Western Arroyo Roble Hotel in Sedona, Arizona.

This interface enhancement is currently available on MSI's Nova Plus PMS. Functionality on the property management software company's full-service WinPM solution is currently undergoing final testing and is scheduled for release in the second half of 2008. The enhancement will provide Best Western properties and guests with the same additional benefits that are offered on Nova Plus users today.