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Central Reservations

A collection of news, articles and other featured content about Central Reservations.

IHG CEO Disscusses Company's Progress on Loyalty, Concerto

Keith Barr discusses how its loyalty program and cloud-based tech platform – Concerto – is improving guest experience.

Marriott CEO Talks Loyalty, Home Sharing and OTAs

Sorenson believes that as direct bookings via digital continue to increase, Marriott's reliance on OTAs will lessen.

In the first installment of this two-part series, HT focuses on two important steps: effective brand marketing and getting to know the customer better.

Hoteliers to benefit from direct data transfer between their PMS and sales channels.

Choice Hotels International, IHG, Hyatt, and The Cosmopolitan of Las Vegas make up this year’s Hotel Visionary Award winners.

The first-of-its-kind in the hospitality space, the AI virtual agent offers a more seamless experience for travelers and an opportunity to generate greater revenue for hotel owners.

From guest facing to BOH operations, technology is imperative to successfully driving revenue.

Drury Hotels' third-party reservation service provider notified the company that certain Drury Hotel transaction records during a 15-month period were accessed by unauthorized individuals.

The Jonas Chorum product offering includes Chorum PMS, Chorum CRS, and Chorum Sync.

Interface with Front2Go facilitates real-time data transfer between OTAs and hotel system.

Web service-based multi-cloud travel platform leads travel technology revolution.

The iHotelier CRS integration enables hoteliers to maximize revenue and maintain guest relationships.

Achieves one of the largest same-day systems migrations in the history of the hospitality industry.

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