The Stardust Casino will be built on FanDuel's proprietary front-end, apps and player account management system. The online casinos will be linked to Boyd Gaming's loyalty program, allowing players to earn B Connected points and tier credits for their play on Stardust Casino.
How big data guest profile platforms can lead to highly targeted promo campaigns that maximize loyalty program sign-ups while incentivizing guests to remain onsite with personalized experience recommendations.
The transaction is seeking approval from the Indiana Gaming Commission, Nevada Gaming Control Board, Nevada Gaming Commission, New Jersey Division of Gaming Enforcement and Casino Control Commission, and the Pennsylvania Gaming Control Board. It is expected to close in March 2021.