Revenue Management

Reduce Cancellations by Catering to Guest Priorities, Getting them to Book Direct

Data finds 19% of hotel bookings through major OTAs are cancelled while less than 0.5% of direct bookings are cancelled.

Simple Ways Hotels Can Improve the Customer Experience and Maximize Profitability

A well-orchestrated and data-backed personalization strategy can help hotels maximize operational efficiencies while delivering impactful customer interactions.

Duetto: New Report Details How Analytics Helps Hoteliers Make Critical Strategic Decisions and Maximize Performance

Hoteliers in the report say their success has been contingent on aggregating and analyzing clean, strong data.

Marriott CEO Talks Loyalty, Home Sharing and OTAs

Sorenson believes that as direct bookings via digital continue to increase, Marriott's reliance on OTAs will lessen.

OTA Insight Releases Compare Module Functionality, Helping Hotels Uncover Competitor Pricing Strategies

Revolutionary new rate-type comparison feature sets up hotels for direct insights into competitor price and discount strategies.

4 Ways Hotel Executives Are Transforming Revenue Management Strategies

From market level forecasting to machine learning, modern hotel executives are finding new ways to drive profit.

Red Roof Updates Its Price Match Guarantee to Attract More Direct Bookings

If a guest finds a lower rate within 24 hours of a booking a room, Red Roof will match the price and give the guest enough points for a free night.

Estonia Based Luxury Hotel Leverages eRevMax Solutions for Real-Time Distribution Connectivity

The Villa Ammende in Estonia has recommended RateTiger hotel channel manager by eRevMax for managing its online sales channels effectively.

More than 400 Hotel Properties Have Joined Concur TripLink Network

Approximately 8.9M TripLink users / 13k companies will be able to capture hotel bookings made outside of Concur Travel to gain immediate visibility into travel spend.

Berjaya Hotels & Resorts Engages SiteMinder for Rate Disparity Control

The chain offers travelers more than 3k rooms across the Asia Pacific and UK.

5 Steps for Hotels to Drive Direct Bookings - Part 1/2

In the first installment of this two-part series, HT focuses on two important steps: effective brand marketing and getting to know the customer better.

5 Steps for Hotels to Drive Direct Bookings - Part 2/2

In the second installment of this two-part series, hotel executives from brands such as Red Roof, G6 Hospitality, Choice Hotels, Jupiter Hotel and MEININGER Hotels discuss three more steps for improving direct booking.

Cendyn Announces Acquisition of The Rainmaker Group

Acquisition will enable Cendyn to drive performance across all aspects of the hotel business.

6 Ways the Travel Industry Has Changed

After his first 12 months on the job, Avvio CCO reflects on the death of the travel agent, how tech is changing the industry, and the evolution of loyalty and the market.