As consumers continue to demand a better experience in their commerce interactions, the hospitality industry is rapidly adopting new technologies to meet this expectation.
New survey shows digital solutions are most valued when coupled with human engagement, and technology is increasingly influencing decision making and travel management.
Hotel guests to benefit from mobile guest journey with mobile check-in/mobile keys and access to concierge services directly from their phone with the option of using a kiosk-based self-service solution.
Guests of Shangri-La Hotels and Resorts will be able to search, book, check-in and check-out, pay and chat within a WeChat Mini Program and WeChat payment systems.
The hospitality company announced it will enable room selection and customization via mobile and web-based floor plans plus guests will be able to use their smartphone as their room key in majority of hotel rooms by 2016.
A successful guest engagement strategy begins with the property’s business objectives, then leverages technology to create a personalized guest journey.
While it is easy to purchase tablets and build customized apps, Peninsula Hotels found it much more difficult to manage and secure the devices on their own.
