NEC's Web-based System Propels Network Owners into Digital Place-based Media

NEC Display Solutions of America, a provider of commercial LCD displays and projector solutions, has partnered with Project Leadership Associates to develop VUKUNET, a universal advertising platform powered by NEC that connects digital out-of-home networks (DOOH) with ad revenue. VUKUNET is a Web-based system that provides a centralized, automated place for network owners to connect their screens to advertisers looking to book digital place-based media.

Project Leadership Associates (PLA), a Chicago-based Microsoft Gold certified business and technology consulting firm, collaborated with NEC in the development of VUKUNET, which is available for free to network operators. PLA empowers organizations through four core service areas, including strategy and execution, business operations, applications and infrastructure.

VUKUNET is powered by a patent-pending technology which allows advertisers to send content to any screen regardless of what content management software the network is using. As an added benefit, NEC is also offering free content management software with the VUKUNET platform.