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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Huazhu Group’s Reaction to COVID-19 Could Be a Roadmap for Future Health Crises

While other hotels shutdown and laid off staff, Huazhu continued operating throughout the crisis and was sitting at 62% occupancy as of March 26.

Dickey’s Barbecue Pit Adds Necessities, Family Pack to the Menu

Customers ordering online can now add grocery items such as toilet paper, bottled water, boxes of plastic gloves and paper towels. Plus: Dickey's is among the restaurants adding "family packs" to its menu.

In-depth social media sentiment reports can be used by hoteliers as part of a crisis plan to fine-tune marketing campaigns and identify and better collaborate for alternative opportunities.

“Book Direct” could be a marketing message that resonates with guests in the future.

Paytronix offers a full tech stack from a single provider.

Focusing on lower-funnel tactics like remarketing and CRM are more efficient ways to spend valuable media dollars.

Only 30% of respondents stated that their destination organization had a pandemic emergency plan in place prior to the COVID-19 outbreak.

New comprehensive resource guide provides hoteliers with up-to-date information, tips and strategies during times of adversity and economic uncertainty.

For a restaurant, SEO can be the difference between a customer finding your restaurant or not. 

Through attribution, hotel brands can understand the value and reach of social efforts and can determine their ROI.

From deploying specific scents in common areas to customized digital signage, forward-thinking hotels can offer a unique guest experience that will make the stay memorable, drive loyalty.

Venue management software integrates with financial systems to provide consistent reporting.

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