Sales & Marketing

Hoteliers: You Deserve a Round of Applause

According to Phocuswright, direct bookings accounted for approximately 49% of U.S. hotel and lodging online gross bookings last year.

Solving the Identity Challenge: Three Ways to Market to Guests Better

Because travelers often research travel across hundreds of touchpoints prior to booking, hotel marketers often find it difficult to cater to guest preferences with relevant offers.

Lake of the Torches Launches Playport’s Gaming Platform

Playport's games integrate seamlessly with casino's existing POS systems and digital properties.

Quantum Metric's New Feature Offers Real-Time and Automatic Response to Enhance Digital Experiences

"Activate" enables businesses to transform behavioral data into triggers for in-the-moment user experience decision making.

3 Tips for Successful Menu Design

As online ordering continues to expand, it’s essential for restaurants to include a menu on their website.

Digital Ad Fraud: The Problem Hoteliers Can No Longer Ignore

During HT-NEXT 2019, attendees will learn about the very real impact and ramifications of digital ad fraud as well as how to minimize their risk.

Mobivity Introduces Consumer Frequency Technology

Brands can now assess guest frequency impact of product combinations, pricing and offers programs in real-time.

More than Just Points: The Changing Landscape of Hotel Loyalty

During HT-NEXT 2019, panelists from Best Western, Choice Hotels, RLH and Caesars Entertainment will discuss how they've made changes to their loyalty programs to better resonate with guests.

Zenreach Drives 7.5 Million Customers Back To Restaurants In One Year

Zenreach's proprietary Walk-Through Rate measures when a customer walks into a physical location within seven days after seeing a marketing message online

Drive Bookings & Customer Loyalty with Behavior-Based Emails

While 63% of travel and hospitality email sends are targeted to individual customers, hoteliers must be more intentional about understanding their audience and delivering relevant content.