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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Playa Hotels & Resorts Direct Booking Project Pays Off

While other resorts have had to slash rates because tour operators are unable to provide customers, Playa Hotels & Resorts is seeing its rates down only one percent due to high direct booking rates.

Virtual Reality’s New Role in Hospitality 

From training staff to reassuring investors to being a new booking channel, virtual reality’s influence on hospitality will only grow.

Top Women in Restaurant Technology Innovator award winner Catherine Tabor interviews Jeff Hingher, formerly with O’Charley’s, about best digital practices, restaurant of the future and more.

The entertainment giant offer guests virtual queues, mobile pay, digital menus and more.

Digital sales soar to 64% of system-wide sales.

There are many challenges and opportunities inherent in the reopening process.

Royal Caribbean Cruises Ltd. will now be known as Royal Caribbean Group.

Select franchises are testing in-house delivery and some are posting promising results.

Formerly the chief brand and innovation officer, D’Elia in his new role will run all global marketing initiatives for the brand.

Attribute-based selling would allow hotels to meet guest expectations and generate additional revenue, however, it faces on major hurdle: the fragmentation of back-end technology platforms.

Routier's AI-driven MessageHub™ integration with KNOW Service streamlines two-way guest communication and task management abilities for labor-strained hotels, while providing guests with safer access to hotel services.

Mobile rewards app users may now pay and earn rewards at new locations and online.

The restaurant industry can emerge from the pandemic stronger if it embraces the right tech. Flex the power of these 4 categories of tech to improve your restaurant's operations.

Brand love is known to improve consumer loyalty and advocacy; what can hotels do to improve it, especially now?

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