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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Hoteliers: You Deserve a Round of Applause

According to Phocuswright, direct bookings accounted for approximately 49% of U.S. hotel and lodging online gross bookings last year.

Solving the Identity Challenge: Three Ways to Market to Guests Better

Because travelers often research travel across hundreds of touchpoints prior to booking, hotel marketers often find it difficult to cater to guest preferences with relevant offers.

Playport's games integrate seamlessly with casino's existing POS systems and digital properties.

"Activate" enables businesses to transform behavioral data into triggers for in-the-moment user experience decision making.

As online ordering continues to expand, it’s essential for restaurants to include a menu on their website.

During HT-NEXT 2019, attendees will learn about the very real impact and ramifications of digital ad fraud as well as how to minimize their risk.

Brands can now assess guest frequency impact of product combinations, pricing and offers programs in real-time.

During HT-NEXT 2019, panelists from Best Western, Choice Hotels, RLH and Caesars Entertainment will discuss how they've made changes to their loyalty programs to better resonate with guests.

Zenreach's proprietary Walk-Through Rate measures when a customer walks into a physical location within seven days after seeing a marketing message online

While 63% of travel and hospitality email sends are targeted to individual customers, hoteliers must be more intentional about understanding their audience and delivering relevant content.

Wendy’s is teaming up with DoorDash to offer customers a chance to score two offers through Sunday, March 24.

Trumbull & Porter achieved an average marketing click-through-rate of 7%, or 3.5x the industry average after partnering with Zoottle.

Redesigned hotel sales and group operations tool delivers enhanced functionality via UX, branding and editor features.

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