Sales & Marketing

New research from Amadeus shows that social media ads and travel influencers are key channels now driving trip decisions.

March Madness is more than a tournament, it’s a revenue multiplier.

AI-powered personalization helps businesses increase direct bookings, maximize customer lifetime value, and reduce churn by delivering offers tailored to individual preferences.

Chatbots and automation improve operations, but guests still crave personalized service. Can AI and human agents coexist?

The collaboration will empower brands to leverage customer data more effectively, deliver highly personalized marketing campaigns, and optimize the digital ordering experience.

By harnessing first-party data, and leveraging data collaboration, travel brands can create seamless, personalized customer experiences that drive loyalty, engagement, and revenue in 2025 and beyond.

Fishel will lead the company’s overall commercial strategy, ensuring a seamless integration of revenue management, sales, and marketing efforts.

Duane Overgaard was appointed divisional CEO of the newly formed Hospitality Business Unit, continuing to report directly to Ted Zhang, CEO of DerbySoft.