Even offering rate parity — keeping rates on direct booking sites and OTAs the same — still increases cost per click significantly compared with hotels maintaining the lowest rate on their own site.
2025 marks a pivotal year as hotels turn to flexible dining, personalized digital experiences, and local collaborations to grow revenue and enrich guest interactions.
Sixty percent of AI deployments in the contact center focus on basic automation and cost reduction rather than enhancing the customer experience and driving business growth.