With the high earning potential of interstitials in mind, hospitality brands have a genuine opportunity to make use of several tools already at their disposal to drive revenue even higher.
By harnessing first-party data, and leveraging data collaboration, travel brands can create seamless, personalized customer experiences that drive loyalty, engagement, and revenue in 2025 and beyond.
At MURTEC 2025, Chief Digital Officer Christopher Thomas-Moore reveals how the brand turns consumer pain points into relevant, game-changing solutions.
As social platforms face increasing scrutiny and uncertainty, in-app advertising stands as an alternative that aligns with evolving consumer behaviors, brand safety needs, and digital trends.
This messaging protocol holds the promise of supercharging - and possibly even replacing - the value of the SMS (short message service) format marketers have grown to know and love.
