Restaurant owners are embracing online ordering capabilities to appeal to a new generation of diners who have come to expect it as an option. Operators are finding the benefits go beyond mere convenience, however, as web ordering systems help to expand reach and offer valuable customer analytics.
As the downturned economy continues and the the risk of identity theft grows, and so does the likelihood that hospitality companies will face major unplanned financial penalties for failing to safeguard consumers' information in the midst of the growing threat.
Papa Gino's CIO, Paul Valle, reveals how the company is embracing business analytics that delve deeper than merely financial metrics. By examining marketing, operations and customer feedback, Papa Gino's has been able to gain more complete intelligence and ultimately drive sales.