In part one of this two part series, restaurant operators discuss how they are taking loyalty programs to the next level by using POS integration and data analytics to target promotions and drive customer engagement.
Restaurant owners are embracing online ordering capabilities to appeal to a new generation of diners who have come to expect it as an option. Operators are finding the benefits go beyond mere convenience, however, as web ordering systems help to expand reach and offer valuable customer analytics.
Papa Gino's CIO, Paul Valle, reveals how the company is embracing business analytics that delve deeper than merely financial metrics. By examining marketing, operations and customer feedback, Papa Gino's has been able to gain more complete intelligence and ultimately drive sales.