Restaurant owners are embracing online ordering capabilities to appeal to a new generation of diners who have come to expect it as an option. Operators are finding the benefits go beyond mere convenience, however, as web ordering systems help to expand reach and offer valuable customer analytics.
In part one of this two part series, restaurant operators discuss how they are taking loyalty programs to the next level by using POS integration and data analytics to target promotions and drive customer engagement.
Papa Gino's CIO, Paul Valle, reveals how the company is embracing business analytics that delve deeper than merely financial metrics. By examining marketing, operations and customer feedback, Papa Gino's has been able to gain more complete intelligence and ultimately drive sales.
As the downturned economy continues and the the risk of identity theft grows, and so does the likelihood that hospitality companies will face major unplanned financial penalties for failing to safeguard consumers' information in the midst of the growing threat.
Technology has changed many of the industry standards over the last 10 years, and today there is a growing opportunity to replace human interactions with computerized meditated exchanges. But is this trend eliminating the opportunity to provide customer service?
Restaurants are beginning to embrace cloud-based point-of-sale as the available solutions catch up to the hype. HT talks to a mixture of operators about the benefits of going server-free, and takes a predictive look at what's next.