As diners and travelers continue looking for ways to save, CheapTweet.com is working with hospitality merchants to deliver the best deals on Twitter for food, drinks, lodging and entertainment to their valuable customers. CheapTweet is a deals search engine with an engaged community of shoppers who vote on thousands of money-saving deals and coupons from Twitter to form an easily searchable index.
Social networks, such as the increasingly popular Twitter, are a proven method for enhancing traffic to online restaurant and hospitality sites through interaction with customers and spreading the word about discounts and coupons. A recent survey from Compete.com found that "the share of referrals from social networks to hotel websites is growing rapidly (up 151 percent since February 2008) and the conversion rate of the referrals from social networks to hotel websites exhibits a similar growth trend, growing 98 percent year over year." Likewise, many of the nation's most successful restaurant chains are gaining thousands of followers (that often translate into guests and sales) with creative Twitter promotions and discounts.
A number of successful online sellers, including VacationRentals.com, have responded to the challenge of tightened consumer spending by complementing their traditional marketing efforts with a multi-faceted social media strategy that includes working with CheapTweet to extend the reach of their travel deals to CheapTweet's community of shoppers on Twitter.
CheapTweet can help restaurant and hospitality businesses expand their social media presence and interact with new and existing customers with its first professional offering, CheapTweet Stores, which are ideal for retailers, restaurants, bars, hotels and other online sellers. With CheapTweet Stores, organizations can better manage their multiple Twitter accounts and more effectively communicate with consumers. CheapTweet Stores benefits include:
- Consistent corporate branding. A CheapTweet Store is a branded, searchable index hosted on CheapTweet.com, including both deal tweets and general tweets from an organization's multiple Twitter accounts.
- Maximizing Twitter presence. A CheapTweet Store complements an organization's Twitter presence by making it easy for customers to find and act on deals shared on Twitter even if a user doesn't subscribe to that organization's Twitter stream or missed the original deal tweet.
- Reaching the "ready-to-buy" consumer. The majority of CheapTweet visitors are already looking to buy and are simply searching for the best price. A CheapTweet Store puts deals in front of these customers who are ready to make a purchase with the best price they can find.