Create a comprehensive customer engagement strategy so repeat customers come back to traditional hospitality.
In 1967, Paul Dubrule and Gerard Pelisson founded the Societe d’investissement et d'exploitation hôteliers (SIEH) hotel group and opened the first Novotel hotel in northern France.
When hotels analyze social media data, they are better able to tailor marketing efforts, customer engagement and services.
Amberly Rundell of Mannix Marketing will teach operators tricks on how to get their brand's marketing campaign to go viral with Facebook Live.
Hoteliers that have studied and invested in bed bug treatments before an outbreak will be better prepared to handle the problem and prevent social media fallout.
A recent Cornell University study found that by boosting its overall review score by one point (based on the typical five-star rating system), a hotel can increase room rates up to 11 percent.
SnapShot's Analytics aggregates pricing, benchmarking and PMS data, as well as TripAdvisor reviews, social media statistics, and Google Analytics in an easy-to-use dashboard.
Integrating this technology also makes guests more willing to share their positive hotel experiences on social media reveals J.D. Power 2017 North America Hotel Guest Satisfaction Index Study.
HT recaps top headlines from June, indicating hospitality operators are hyper-focused on security and finding ways to appeal to the digital generation with mobile experiences.
Wrangler notifies staff when a mobile device is online, offline, has a low battery, or has left a designated area, while Mecury Messaging will allow guests to speak with hotel staff via social media and SMS text.
Integrations with Facebook Messenger and a new SDK give hoteliers cutting-edge tools and channels to connect with guests and improve social standing.
New chat feature builds on guest messenger success.
Transitioning to social CRM offers diverse benefits for restaurants and hotels ranging from deeper insights into guest behavior and preferences to faster feedback.
New Chirpify dashboard yields valuable customer insights and meaningful ROI.