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Social Networking

A collection of news, articles and other featured content about Social Networking.

The New Marketing Communications Playbook During COVID-19

By adapting their communication and marketing messages across channels, brands can optimize customer engagement and work to retain customers during these unprecedented times.

Why Hotels Should Continue to Monitor Social Media Sentiment During Coronavirus

In-depth social media sentiment reports can be used by hoteliers as part of a crisis plan to fine-tune marketing campaigns and identify and better collaborate for alternative opportunities.

The online information hub offers accurate, up-to-date accurate information about COVID-19.

For a restaurant, SEO can be the difference between a customer finding your restaurant or not. 

Through attribution, hotel brands can understand the value and reach of social efforts and can determine their ROI.

App offers members full access to trip itineraries, access to the onsite Concierge via live-chat the ability to pay bills, share trip photos directly to social media and more.

Harley-Davidson’s former director of communications strategy will rev up MURTEC, sharing how businesses can improve their competitiveness and avoid margin-killing commoditization.

Through Instagram and Facebook, the Celebration of Good Fortune AR experience gives guests a chance to experience five Chinese traditions.

Here's how one coffee shop chain manages numerous menu items and multiple locations, with data going out to 75+ menu/review sites.

New research shows that making all travelers feel welcome and included can help hospitality companies win a greater share of today’s fast-growing market.

There are more travelers than ever, but not enough workers to fill the customer service front lines necessary for a quality guest experience.

QSR leverages social media, mobile app to drive sales of a fan favorite.

RFPAssist combines Facebook Messenger marketing automation with 24/7 customer service agents.

Use these tips this holiday season to bring customers back all year.

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