Ypartnership and Acuity Mobile to Develop Joint Mobile Marketing Programs
Ypartnership, a marketing services agency specializing in serving clients in the travel and leisure industries, and Acuity Mobile, a provider of mobile marketing solutions, announce a strategic alliance to collaboratively develop mobile marketing programs for clients in the travel, leisure and entertainment industries.
Acuity's Embedded Mobile Advertising Platform (EMAP), a mobile marketing solution that offers Spot Relevance, enables the targeting of content delivery to the right person, at the right time and in the right geographic location. With Spot Relevance, travel, leisure and entertainment organizations can create highly-targeted mobile marketing campaigns that leverage existing customer relationships, preferences and demographic data.
Both organizations plan to leverage this technology in the development of marketing programs for destination promotion boards, attractions, hotels, resorts, entertainment venues and real estate developments. Content can range from SMS and MMS messages to streaming video.
Acuity's Embedded Mobile Advertising Platform (EMAP), a mobile marketing solution that offers Spot Relevance, enables the targeting of content delivery to the right person, at the right time and in the right geographic location. With Spot Relevance, travel, leisure and entertainment organizations can create highly-targeted mobile marketing campaigns that leverage existing customer relationships, preferences and demographic data.
Both organizations plan to leverage this technology in the development of marketing programs for destination promotion boards, attractions, hotels, resorts, entertainment venues and real estate developments. Content can range from SMS and MMS messages to streaming video.