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Loyalty

A collection of news, articles and other featured content about Loyalty.

Simple Ways Hotels Can Improve the Customer Experience and Maximize Profitability

A well-orchestrated and data-backed personalization strategy can help hotels maximize operational efficiencies while delivering impactful customer interactions.

Extended Stay America CEO: 2019 Has Been a Year of Tech Innovation

First half of 2019 sees ESA implement a new PMS, CRM, mobile app and network/broadband tech.

Keith Barr discusses how its loyalty program and cloud-based tech platform – Concerto – is improving guest experience.

Sorenson believes that as direct bookings via digital continue to increase, Marriott's reliance on OTAs will lessen.

Attributes success to compelling partnerships with other companies and high on-property enrollment success.

With consumers desiring unique, immediate experiences, loyalty partnerships could be a way to better understand and market to mutual customers.

Marriott to grow all-inclusive segment by leveraging its Marriott Bonvoy travel program and iconic brands including The Ritz-Carlton and Westin Hotels & Resorts.

This is the fourth consecutive year that Choice Hotels has been recognized for its loyalty program.

Best Western Hotels & Resorts’ loyalty program earns number five spot in list of best hotel rewards programs.

Customer engagement and loyalty platform expands offerings to allow 24-7 purchases of digital gift cards.

Delivery remains the fastest-growing segment of Chipotle’s business.

Starbucks is granting Brightloom a software license to select components of its proprietary digital flywheel software. 

Elite membership is up 25% YOY in Q2 2019 with the number of elite members reaching 100 nights up 60% versus the same period last year.

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