Loyalty

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Loyalty

A collection of news, articles and other featured content about Loyalty.

Consumers Overspend the Value of their Gift Cards Significantly Within the Restaurant Industry

More than 80% of consumers holding gift cards to fine dining and fast casual restaurants are likely to overspend.

How to Navigate the Digital Ordering Landscape and Work with Third Party Providers

Restaurateurs must take decisive action to reclaim, as well as maintain, their customers by leveraging their own mobile channels, while simultaneously giving their consumers the digital experiences they want.

Guests can send messages via the Four Seasons App, Facebook Messenger, WeChat or SMS and will connect directly with a team member, never a chatbot.

Platform gives travelers streamlined check-in and check-out processes, local destination information, connection to BWR loyalty program and more.

Best Western Rewards members can spend their points on experiences which include a two-night stay for two guests at a Best Western hotel as well as an adventure package.

P.F. Chang's, Twin Peaks Restaurants, and The ONE Group awarded top honors for innovation at the MURTEC Executive Summit.

OfferCraft uses AI and gamification to help companies increase customer revenue and employee engagement.

When done right, technology can encourage diners to become loyal, repeat guests.

Using tracking metrics, Bloom Intelligence can push offers, suggestions, loyalty program reminders and more to customers both before and after their visit.

Brian Best, head of interactive engagement at P.F. Chang's, will share examples of strategies that have driven sales while using digital, mobile, social and CRM technologies.

Guests earn points and redeem rewards with new app.

Marriott Rewards members can earn and redeem points while shopping two-dozen retailer sites including Nike, Ralph Lauren, Converse and Net-A-Porter.

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