Loyalty

Simple Ways Hotels Can Improve the Customer Experience and Maximize Profitability

A well-orchestrated and data-backed personalization strategy can help hotels maximize operational efficiencies while delivering impactful customer interactions.

Extended Stay America CEO: 2019 Has Been a Year of Tech Innovation

First half of 2019 sees ESA implement a new PMS, CRM, mobile app and network/broadband tech.

IHG CEO Disscusses Company's Progress on Loyalty, Concerto

Keith Barr discusses how its loyalty program and cloud-based tech platform – Concerto – is improving guest experience.

Marriott CEO Talks Loyalty, Home Sharing and OTAs

Sorenson believes that as direct bookings via digital continue to increase, Marriott's reliance on OTAs will lessen.

Hyatt President & CEO: Loyalty Enrollments are up 37%

Attributes success to compelling partnerships with other companies and high on-property enrollment success.

What the Lyft-Hilton Partnership Says About the Future of Hospitality Rewards

With consumers desiring unique, immediate experiences, loyalty partnerships could be a way to better understand and market to mutual customers.

Marriott International Launches All-Inclusive Platform to Bring Its Brands, Scale and Service to All-Inclusive Segment

Marriott to grow all-inclusive segment by leveraging its Marriott Bonvoy travel program and iconic brands including The Ritz-Carlton and Westin Hotels & Resorts.

Choice Privileges Once Again Recognized as One of the Best Hotel Rewards Programs by U.S. News & World Report

This is the fourth consecutive year that Choice Hotels has been recognized for its loyalty program.

Best Western Rewards Named Top Loyalty Program by U.S. News & World Report for Seventh Consecutive Year

Best Western Hotels & Resorts’ loyalty program earns number five spot in list of best hotel rewards programs.

Yiftee, Thanx Partner to Increase Online Sales for Local Businesses

Customer engagement and loyalty platform expands offerings to allow 24-7 purchases of digital gift cards.

Chipotle’s Digital Sales Top 18%

Delivery remains the fastest-growing segment of Chipotle’s business.

Starbucks to License its Proprietary Software

Starbucks is granting Brightloom a software license to select components of its proprietary digital flywheel software.

ROI of In-Store Engagement

Guests demand hyper-convenience and customization and this drives how they want to interact with a brand. As interactions have become increasingly digital, don't forget the opportunities that exist in-store to drive loyalty signups.

With Elite Membership Loyalty at Record Levels, Hilton Turns Attention to Lower Level Members

Elite membership is up 25% YOY in Q2 2019 with the number of elite members reaching 100 nights up 60% versus the same period last year.