Loyalty

Meliá goes even deeper into its ongoing digital transformation, to enhance the personalized guest experience.

This year, 150 start-ups from 24 countries submitted their technologies for consideration.

POS Canada’s established technology support services and widespread dealer network will allow Givex to offer a scalable, end-to-end business management solution, focused on streamlining operations.

The partnership will help pubs, restaurants and coffee shops engage with their customers and avoid lengthy lines.

The Fiesta Rewards mobile app will give guests direct access to hotel services and information at more than 141 properties in Mexico.

Best Western launched a complete revamp of the BWR program earlier this year to deliver easily redeemable rewards and a new digital membership card for ease and convenience.

Alibaba Group Holding Ltd. ("Alibaba") and Marriott International, Inc.

Unlimited points enables consumers to earn free Pizza Hut pizza in as little as one visit.

Guests can use the mobile app for loyalty transactions, in the parking garage, to pay for meals, to view promotions and account information, request vehicles from valet or locate slot machines on the casino floor.