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A collection of news, articles and other featured content about Loyalty.

Best Western Unveils New Tech Initiatives at Its 2018 North American Conference

From its guest-facing website and loyalty program to its back-of-house operations, Best Western has no plans of slowing down its innovation pipeline.

In addition to managing its hotel reviews, TrustYou will help manage the hotel's restaurant reviews.

Recent studies reveal that loyalty is no longer the most effective factor for hotels who want to convert direct bookings.

Pilot program includes a hyper-personalized CRM program that allows for targeted communication to drive trial, menu exploration and brand affinity.

Ryan will lead the brands’ compliance, design, and operations teams focused on developing sustainable programs that drive guest loyalty.

Company emphasizes its price match guarantee which states that if a traveler finds a lower rate, Hilton will match and then discount the stay by 25%.

Best Western loyalty program enhances member benefits with innovative chat bot and other new features.

Partnership with Expedia Group drove My6 sign-ups as well as 20% increase in room nigh demand and revenue.

Tacit Innovations Corp. integrates existing POS, payment, loyalty, and student card systems to improve efficiency, profits and customer experiences.

Experts predict how digital guests’ demands are changing how hotel rooms will look and operate differently in the near future.

By using the car's infotainment system, consumers can receive promotions, make reservations or place online orders, and pay.

By aggregating legacy systems and historical customer data from multiple sources, Caesars will be able to personalize communication with its guests and increase loyalty.

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