Dimensions of the Digital Divide
Despite this, a substantial number of participants indicated that they won’t use technology to order food because they prefer a personal connection. Overall, the telephone remains the top channel for food ordering.
On the hotel side, a study of 2,800 travelers (“How Travelers Use Online and Social Media to Make Hotel-choice Decisions” by Laura McCarthy, Debra Stock, and Rohit Verma), found a digital divide between business and leisure travelers in terms of how they gather information about hotels. Business travelers tended to rely on recommendations from their company, but use search engines and online travel agents to work out travel details and bookings. In contrast, leisure travelers conduct a considerable search of social media sites and online travel agents and search engines. Yet, the number-one source for travel information is via friends and family.
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