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05/07/2021

Dog Haus Expands Virtual Kitchen Portfolio

Dog Haus has opened three virtual kitchens in California.
Anna Wolfe
Senior Editor - Restaurants
Anna Wolfe  profile picture
a sandwich sitting on top of a hot dog

Dog Haus is adding three virtual kitchen spaces in California.

The acclaimed concept – known for its gourmet hot dogs – has long been at the forefront of the virtual kitchen movement. To further grow its virtual kitchen portfolio, Dog Haus has once again partnered with CloudKitchens to operate locations in Oakland and San Francisco. The brand has also teamed up with Colony – a self-contained, high-performance kitchen – for the first time to open a virtual kitchen in Santa Monica.

Virtual Brands Heat Up

Virtual restaurant brands offer restaurant operators a lifeline — the ability to increase revenue while maintaining their core business. 

Brands including Franklin Junction. Fazoli'sBrinker International, and Chuck E. Cheese have launched virtual wing brands in recent months, and comes as Americans are eating more comfort food. At MURTEC, Bloomin' Brands and Uncle Julio's took center stage to share how stood up their virtual brands, Tender Shack and Savage Burrito, respectively, in record time. And HOA Brands shared how it added three virtual brands from its Hooters' locations. ICYMI: all MURTEC content is now streaming on demand. 

And just last month, The Absolute Brands,  a new restaurant group comprised of Dog Haus, added two new virtual brands – Jailbird and Big Belly Burgers.

All three virtual kitchens serve Dog Haus’ signature menu for delivery and pickup.  The Absolute Brands now has 5 delivery-only concepts – Bad Mutha CluckaPlant BBad-Ass Breakfast BurritosBig Belly Burgers and JAILBIRD with additional concepts rolling out soon.

“As early adopters of the virtual kitchen platform, we’ve seen how dominant this business model has become in the industry,” said Dog Haus Partner Quasim Riaz. “Virtual kitchens are innovative and built for today’s consumer, but they’re also adaptable.”