Franklin Junction, launches a virtual wing brand, WingDepo, in 55 host kitchens throughout Ohio and Kentucky this month, followed by a nationwide expansion by early 2021.
Wings Are Hot
Brands including Fazoli's, Brinker International, Nathan's Famous and Chuck E. Cheese have launched virtual wing brands in recent months, and comes as Americans are eating more comfort food during the pandemic.
At Restaurant Next, during the panel discussion Host Kitchens Heat Up, three execs from Wow Bao, CEC Entertainment; and Resident shared their concepts, including host kitchens, that are adding revenue to the bottom lines. All Restaurant Next educational sessions are now available in theRestaurant Next Content Hub.
A Delivery Exclusive
WingDepo will be available exclusively for delivery through Franklin Junction's national partnerships with DoorDash, Postmates, Uber Eats and GrubHub.
"WingDepo is a perfect fit for the Host Kitchen model," said Aziz Hashim, founder of Franklin Junction. "The concept benefits our partners by increasing profitability in restaurants without additional capital expense."
Hashim launched Franklin Junction in April 2020 as an opportunity for independent restaurateurs to monetize the excess capacity of their kitchens. Franklin Junction performs site analysis, concept matching, and implements strategies for sustained sales growth. There are currently 300 Host Kitchens in 35 states on the Franklin Junction network, with another 200 expected to be operational by early next year.
"Our goal is to help small and medium sized restaurant owners participate in the fast-growing online sales channel on a par with the largest operators who have significantly more resources. We level the playing field," added Hashim.