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04/19/2021

The Absolute Brands Adds 2 Virtual Brands

Led by Dog Haus’ culinary team and Culinary Director Adam Gertler, Jailbird and Big Belly Burgers join The Absolute Brands’ virtual concept lineup – Bad Mutha Clucka, Bad-Ass Breakfast Burritos and Plant B.
Anna Wolfe
Senior Editor - Restaurants
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a bunch of food sitting on a table

The Absolute Brands adds two new virtual brands – Jailbird and Big Belly Burgers.

Led by Dog Haus’ culinary team and Culinary Director Adam Gertler, Jailbird and Big Belly Burgers join The Absolute Brands’ virtual concept lineup – Bad Mutha CluckaBad-Ass Breakfast Burritos and Plant B.

The Rise of Virtual Brands 

Brands including Fazoli'sBrinker InternationalNathan's Famous and Chuck E. Cheese have launched virtual wing brands in recent months, and comes as Americans are eating more comfort food during the pandemic. At MURTEC, Bloomin' Brands and Uncle Julio's took center stage to share how stood up their virtual brands, Tender Shack and Savage Burrito, respectively, in record time. And HOA Brands shared how it added three virtual brands from its Hooters' locations. ICYMI: all MURTEC content is now streaming on demand. 

“Menu innovation has always been a mainstay at Dog Haus, and this key piece of our business continues to enable The Absolute Brands to thrive,” said Dog Haus Partner Hagop Giragossian. “The Absolute Brands have been huge for us so far. We have cultivated a strong culinary team eager to whip up more unique creations for guests, so we are excited to carry this momentum and introduce Jailbird and Big Belly Burgers to fans across the country.”