Brinker EVP Shares Tips for ‘Playing Differently’ at Restaurant Next
Brinker International, the parent company of Chili’s Grill and Bar and Maggianos Little Italy, has been leaning into tech as it pivots and adjusts to the new normal.
“The parking lot is the new dining room,” says SVP of Innovation Wade Allen. At Restaurant Next, learn how Brinker repurposed its dining room tech to meet guests where they are-- the parking lot -- and what tech adds were required. (Hint: Wi-Fi tops the list!)
At Restaurant Next, Allen shares how Brinker rolled out a virtual restaurant brand, It’s Just Wings, to 1000+ in late June that’s now on track to top $150M in first year. Plus, Allen shares his four requirements to successfully launch a virtual restaurant brand. You don’t want to miss this!