Brinker EVP Shares Tips for ‘Playing Differently’ at Restaurant Next


Brinker International, the parent company of Chili’s Grill and Bar and Maggianos Little Italy, has been leaning into tech as it pivots and adjusts to the new normal.

“The parking lot is the new dining room,” says SVP of Innovation Wade Allen. At Restaurant Next, learn how Brinker repurposed its dining room tech to meet guests where they are-- the parking lot -- and what tech adds were required. (Hint: Wi-Fi tops the list!)

At Restaurant Next, Allen shares how Brinker rolled out a virtual restaurant brand, It’s Just Wings, to 1000+ in late June that’s now on track to top $150M in first year.  Plus, Allen shares his four requirements to successfully launch a virtual restaurant brand. You don’t want to miss this! 

Register Now for Restaurant Next
Restaurant Next will be a two-day, real-time, immersive event taking place right here at on Oct 12 and 13, offering attendees access to a unique virtual restaurant experience, must-see presentations from industry leaders such as Brinker International, and endless opportunities for connecting with our global community. Registration is open now.

This unique event is a collaboration between MURTEC and the Restaurant Technology Network.

To learn more about free attendance for qualified restaurant executives (and for opportunities for solution providers), visit


Editor's Note:  After November 12, 2020, all Restaurant Next content is available in the Restaurant Next Content Hub here and on YouTube.  

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