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Hotel Sees Double Figure Growth with Cloud Management Solution

Premium hospitality company, Royal Orchid Hotels has leveraged new cloud technology and channel management solutions from RateTiger to secure double-figure profit increases. The hotel group, which has expanded from 12 to 35 properties in three years, has harnessed the power of connected online solutions to support occupancy and room revenue for all its properties.

Royal Orchid Hotels optimized its control over inventory and rates to increase revenue using RateTiger’s RTSuite channel manager throughout its portfolio. The hotel portfolio distributes rates and inventory to both business and consumer travel buying channels through the RateTiger technology. Dhiraj selected the comprehensive channel management solutions to receive market rate data for optimizing room rates, automate inventory control to ensure continuous availability and reservation delivery capabilities to receive bookings in a real-time environment.
The hotel group understands that new distribution technology will continue to dominate online sales. In time offline demand will migrate online and the portfolio’s internet presence will gain more importance. The group’s strategy is focused on leveraging the power of cloud to ensure members have quick access to relevant data. The hotel plans to increase its social media activity and is working on organic, paid, social and mobile media to further expand exposure and reach. The group is also revamping its website to attract more customers and enhance direct bookings.

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