Ecast Launches Interactive Out-of-Home Media Solution
Ecast, a place-based interactive media provider, is launching Ecast IQ, a touchscreen media product that gives marketers a dramatically different way to entertain and inform digitally savvy consumers out of home.
With this announcement Ecast brings its expertise in delivering highly engaging consumer experiences to a broad range of markets including retail, hotel, sports/entertainment arenas and healthcare.
The Ecast IQ is a 40-inch vertically oriented flat-panel 1080p high-definition (HD) touchscreen powered by Ecast's robust media platform. Bringing the functionality of the Internet to out-of-home venues, the Ecast platform utilizes Web-based technology, including DoubleClick DART, to deliver targeted, on-demand content including interactive advertising, video, real-time surveys, games and more. The Ecast platform supports a wide array of third-party applications, allowing easy integration of popular services such as mobile, e-commerce and social media including photo sharing. For example, through a partnership with LocaModa, an interactive media platform connecting digital out-of-home, mobile and web networks, consumers can use their cell phones to interact with Ecast IQ, enhancing the personalized experience by extending it beyond the device itself.
Multiple segment applications
Ecast has nine years of experience in building and operating a highly available, transaction-heavy, touchscreen network that manages more than 100 million touches and serves over a billion ads per month to 10,000 locations nationwide. The company's platform is extremely scalable and well suited to meet the needs of almost any industry looking to interact one-on-one with their customer base.
Initial market applications include:
With this announcement Ecast brings its expertise in delivering highly engaging consumer experiences to a broad range of markets including retail, hotel, sports/entertainment arenas and healthcare.
The Ecast IQ is a 40-inch vertically oriented flat-panel 1080p high-definition (HD) touchscreen powered by Ecast's robust media platform. Bringing the functionality of the Internet to out-of-home venues, the Ecast platform utilizes Web-based technology, including DoubleClick DART, to deliver targeted, on-demand content including interactive advertising, video, real-time surveys, games and more. The Ecast platform supports a wide array of third-party applications, allowing easy integration of popular services such as mobile, e-commerce and social media including photo sharing. For example, through a partnership with LocaModa, an interactive media platform connecting digital out-of-home, mobile and web networks, consumers can use their cell phones to interact with Ecast IQ, enhancing the personalized experience by extending it beyond the device itself.
Multiple segment applications
Ecast has nine years of experience in building and operating a highly available, transaction-heavy, touchscreen network that manages more than 100 million touches and serves over a billion ads per month to 10,000 locations nationwide. The company's platform is extremely scalable and well suited to meet the needs of almost any industry looking to interact one-on-one with their customer base.
Initial market applications include:
- Virtual hotel concierge that allows guests to search for local restaurants, read ratings and make reservations; buy tickets to local movies and events; access local maps and directions; use texting to display messages on a virtual bulletin board; learn about promotions and hotel services; get information on local news and sports; or share photos of their day's adventures.
- Sports arena entertainment center that allows fans to look up nearby restaurants for post event meals; publically text each other, play games or interact with other forms of entertainment while outside of the main event.
- Virtual retail assistant that provides targeted promotions throughout the store and allows shoppers to view and interact with online rating services, submit and view in-store shopper reviews, view product comparisons or watch video demonstrations. Retail marketers can use texting to deliver on-the-spot coupons.