CTM Media Group Selects Acuity Mobile to Power Mobile Offerings
CTM Media Group, a distributor of visitor and tourist information, selects Acuity Mobile, Inc., a provider of intelligent mobile marketing solutions, to manage CTM's mobile solutions initiative. The strategic partnership will allow CTM Media Group to access Acuity Mobile's entire suite of mobile solutions, extending its network of travel and tourism information channels to the mobile channel.
"With more than 10,000 traveler information stands, content-rich publications and a variety of new media initiatives, we help our customers reach tourists and travelers with relevant, actionable information to make their trips more enjoyable," says Peter Magaro, president of CTM Media Group. "By leveraging Acuity Mobile's unique technology, travelers and tourists can now engage information that's most relevant to them in a new and very exciting place: the mobile device."
"With more than 10,000 traveler information stands, content-rich publications and a variety of new media initiatives, we help our customers reach tourists and travelers with relevant, actionable information to make their trips more enjoyable," says Peter Magaro, president of CTM Media Group. "By leveraging Acuity Mobile's unique technology, travelers and tourists can now engage information that's most relevant to them in a new and very exciting place: the mobile device."
Mobile messages and content will be delivered through all mobile channels, including SMS text messaging, applications, and mobile web technologies. In addition, Acuity Mobile's eMAP (Embedded Mobile Advertising Platform) takes targeting to a new level by delivering Spot Relevance, the ability to target content delivery to the right person, at the right time, in the right location.
"The ability to support all mobile delivery channels with content that's relevant to the visitor is a powerful medium for the tourism and travel industry," says Magaro. "Combined with Acuity Mobile's ability to support all mobile content channels, end users are assured of being serviced at the highest level possible. We selected Acuity Mobile because it has the right platform now and for the future. The partnership with Acuity solidifies our continuing objective of providing our customers with the Right Media, Right Results."