Snap Links In-store Loyalty Programs to Social Networking Sites

SNAP (Social Network Appreciation Platform) is a new Web-based platform that integrates traditional in-store loyalty programs into popular social media networks. SNAP brings passive “check- ins” (automatically generated when loyalty transactions occur) to the masses on location-based social networks, like foursquare and Facebook Places. In addition to check-ins, SNAP also allows businesses to expand upon their current in-store loyalty programs by rewarding customers for their automatically “pushed out” digital word of mouth endorsements through Facebook and Twitter. Founded by a few of the most experienced social loyalty and POS leaders in the industry, SNAP is ideally suited for businesses, loyalty providers and social media agencies looking to implement modern web marketing programs that build and strengthen brands, taking traditional loyalty programs to the next level.

SNAP allows customers to associate their social network accounts to various brands’ loyalty programs. When a loyalty transaction occurs in the store or online, customizable, pre-authorized messages are pushed out to social networks, as well as checking them into location-based social sites. This social activity raises brand awareness throughout the customers’ social networks, while also awarding points and other rewards. The result is viral sharing and promotion of a brand, which leads to increased visibility and sales.

Tasti D-Lite customer success
The SNAP model was initially tested and deployed in January 2010 throughout more than 30 Tasti D-Lite U.S. locations, a Franklin, TN-based company best known for its healthier frozen desserts. Since its initial rollout, the concept has won multiple industry awards, including The Retail Solutions Providers Association (RSPA) Innovative Solutions Award as well as the Quick Service Restaurant’s Applied Technology Award. “This allows us to acknowledge and reward our customers for their brand loyalty and for spreading the word about Tasti D-Lite with their friends and followers within the most popular social networking communities,” says BJ Emerson, VP of Technology, Tasti D-Lite. “The SNAP platform now offers us greater flexibility and functionality where the potential for our success is limited only by our ability to creatively engage our customers and execute effective loyalty campaigns for our franchise network.”

Features and functionality
With SNAP, customers enable messages through a store-branded portal, which automatically sends creative, customized branded messages when transactions are complete. Brands control their own campaigns, allowing businesses the flexibility to change up marketing incentives easily and often. Separate portals allow customers and brands to manage account options, enable features and view reports. Other features include:
  • Check-ins: SNAP automatically and passively checks customers in and pushes creative, customized messages out to customer social networks when transactions occur. Customers do not have to manually check-in through a mobile device.
  • Awards: Businesses reward their most loyal customers with customized awards, such as badges, trophies, stamps and kudos, which they can unlock at certain point levels or after a designated activity or behavior (for example, if a customer purchases in different states he can receive a traveler badge).   
  • Leaderboards: Leaderboards allow customers to compete for points. Brands can access Leaderboard stats, which display point rankings by location.
  • Reports: The corporate portal interface contains comprehensive reports that measure loyalty campaigns, monitor social statistics and track user activity by location.
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