Ruby Tuesday is featuring its virtual brand Libby’s BBQ's menu on-premise this summer. Originally crafted in the Ruby Tuesday kitchen and launched as a delivery-only concept earlier this year, Libby’s BBQ entrees are now available to order at all Ruby Tuesday locations for dine-in, Ruby TueGO and delivery now through September.
Virtual Brands Heat Up
Ruby Tuesday is among the restaurants looking to boost incremental revenue by adding virtual brands. Dickey's Barbecue, Muscle Maker Grill, Fazoli's, Brinker International, Nathan's Famous and Chuck E. Cheese and Dog Haus have launched virtual wing brands in recent months, and comes as Americans are eating more comfort food. One of the most advantageous is Concept Entertainment Group's online food hall concept, which received HT’s Industry Hero Award.
Libby’s BBQ menu includes tender, smoked beef brisket and pulled pork, available as an entree or a sandwich, and a new BBQ trio that boasts smoked brisket, pulled pork and smoked sausage all in one dish. To complement the new lineup of BBQ entrees, guests can pair their meals with new sides including coleslaw, baked beans and house-made potato salad, or choose a classic side like fries or tots.
Guests can try Libby’s BBQ with Ruby’s signature BBQ sauce, Carolina BBQ sauce or Alabama White sauce at their neighborhood restaurant or take it home – Libby’s BBQ meals are made to travel and can be ordered through Ruby TueGo and local delivery partners.
Ruby Tuesday is dedicated to providing its guests with an exceptional, affordable and friendly casual dining experience while also protecting the health and safety of its diners and employees. Ruby Tuesday is continuing to adhere to its high cleaning standards and sanitation procedures, as well as following the guidance of the Centers for Disease Control and Prevention (CDC).