Lodging Interactive Launches Website Analytics & Social Tool
Lodging Interactive is rolling out a new solution this month that provides real-time website analytics, key performance metrics, and the latest social media monitoring tools. The InnterACT online client portal is available immediately to Lodging Interactive customers at no additional cost.
Lodging Interactive, and its subsidiary, CoMMingle, is an outsourced social media marketing agency that also develops customized solutions for hotels, restaurants, and spas.
The InnterACT branded portal is yet another way in which Lodging Interactive is providing proactive web monitoring tools to customers.The digital dashboard provides hoteliers with the ability to remotely access analytical production information about website performance, search engine ranking performance, as well as the bounce rate and average time spent on the site.
Lodging Interactive customers can log in and access real time ranking reports to determine where their website is positioned on Google, Yahoo, and Bing, view traffic and determine where it's coming from. The dashboard can be customized, so hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views.
Another key aspect of the InnterACT system is its ability to pull key performance indicators for social media activity. Now hoteliers can see at a quick glance how many "likes" they have on Facebook, "tweets" and "retweets" on Twitter, and "views" their video attracted on You Tube.