Customer Relationship Management (CRM)

4 Priorities for Your Digital Innovation Roadmap

Since 2003, global multi-unit restaurant brands have partnered with Smartbridge to simplify their business transformation, execute their digital transformation initiatives, and modernize to compete in today’s marketplace. An empathetic approach to understanding the foodservice industry’s challen

Paytronix all-in-one customer engagement platform

Paytronix offers a full tech stack from a single provider.

How Hoteliers Can Leverage Marketing Tech to Ensure Bookings Continue Amid Coronavirus Concerns

Focusing on lower-funnel tactics like remarketing and CRM are more efficient ways to spend valuable media dollars.

Flexible Systems Prepare Hotels for Future

Attribute-based selling is poised to deliver massive disruption to the hospitality market and redefine how hotels sell in the future.

Delaware North at Wembley Stadium Uses Tech to Improve M&E Business

Venue management software integrates with financial systems to provide consistent reporting.

2019 Customer Engagement Technology Study

Unlocking ROI: Balancing Customer Experience with Business Enhancement

How Pizza Nova Achieved 100% User Growth and a 15x ROI

The company was able to build a CRM with hundreds of thousands of user opt-ins, serving millions of personalized emails that drove sales

How LuLu Group’s Retail Arm Tablez Built a CRM of 190,000 Users

Aislelabs Connect offered free guest Wi-Fi through email and Facebook sign-ups, which enabled the collection of actionable demographic, interests and contact information.

Reducing Feedback Friction Lifts Performance

Communicating with guests mid-stay using three simple open-ended questions via the tech platform of their choice leads to improved guest experience, hotel performance.

ROI of In-Store Engagement

Guests demand hyper-convenience and customization and this drives how they want to interact with a brand. As interactions have become increasingly digital, don't forget the opportunities that exist in-store to drive loyalty signups.

How Hotels will Power Authentic Innovation: Insights from the 2019 Lodging Technology Study

VIEW ON DEMAND! The annual Lodging Technology Study gets hotel executives from across segments to pull back the curtain on how they are budgeting for, strategizing and implementing technology.

EXECUTIVE ROUNDTABLE: The Digital Transformation of Customer Engagement

In this executive roundtable, hospitality technology experts identify how operators can leverage available innovation and deploy strategies to foster engagement and turn guests into loyal brand ambassadors.

6 Steps to Modernizing Gaming Infrastructure

Identifying key considerations for migrating from legacy architecture to a nimble, modern technology framework

Learn How Harley-Davidson Built a Fanatically Vocal and Loyal Customer Base at MURTEC

Harley-Davidson’s former director of communications strategy will rev up MURTEC, sharing how businesses can improve their competitiveness and avoid margin-killing commoditization.

Customer Relationship Management (CRM)