Customer Relationship Management (CRM)

Three Hospitality Trends That Beg for Flawless Customer Experience

The key to continuously improving the guest experience is continuously gaining insights from target markets.

2017 Customer Engagement Technology Study: Targeting Experience

Hotels and restaurants take aim at customer experience with hyper-mobile, personalized strategies. Sponsored.

TrustYou Announces New Hotel Partnerships, Rapidly Growing Client Portfolio

NH Hotel Group, Wyndham Vacation Ownership, Travel Charme Hotels & Resorts, Best Hotels and more use TrustYou's guest feedback platform.

New York Boutique Hotel Leverages Text Message to Create Relationships With Guests

Guest response to personal and direct text messages from hotel personnel is overwhelmingly positive.

3 Ways Operators Can Strike the Right Balance Between Tech and Touch

Tech is taking the restaurant and hospitality industries by storm — putting the pressure on these businesses to adopt technology or risk getting left behind. One of the largest concerns for the hospitality industry surrounding tech adoption is the fear of losing human interaction.

Reduce Customer Walkaways at Your Restaurant

Operators that offer dynamic, accurate wait times, mobile solutions and targeted, personalized promotions will be rewarded with loyal customers.

How Pizza Hut Drives Customer Engagement with Its Mobile Loyalty Program

More than 1000 guests use the mobile loyalty card every month per location.

SnapShot, StayNTouch Partner to Provide U.S. Hotels with a Smarter Analytics Tool

SnapShot's Analytics aggregates pricing, benchmarking and PMS data, as well as TripAdvisor reviews, social media statistics, and Google Analytics in an easy-to-use dashboard.

Sonoma Hotel & Spa Improves Guest Experience with Texting

Text messages alert guests when rooms are ready, confirm dinner reservations and help the hotel with guest recovery.

accesso to Acquire The Experience Engine

Acquisition will allow accesso to offer more personalization and real-time marketing to customers at theme parks, ski resorts, hotels and QSRs.

Incorporating Mobile Apps and Functionality Into a Hotel Stay Is Associated With Higher Guest Satisfaction

Integrating this technology also makes guests more willing to share their positive hotel experiences on social media reveals J.D. Power 2017 North America Hotel Guest Satisfaction Index Study.

How Social Engagement Can Boost Hotel Revenue

A recent Cornell University study found that by boosting its overall review score by one point (based on the typical five-star rating system), a hotel can increase room rates up to 11 percent.

Survey Reveals Correlation Between Hotel Employee Engagement and Guest Satisfaction

Best Western Hotels & Resorts, UniFocus find that a 10% increase in engagement could reasonably result in a 4% increase in intent to recommend.

Indra to Replatform Its Leading TMS Solutions for Hotels Onto SAP S/4 HANA

Indra, together with SAP, is capable of enabling the world’s largest and most complex hotel enterprises to take control and run a live business with its TMS solutions.