Guests demand hyper-convenience and customization and this drives how they want to interact with a brand. As interactions have become increasingly digital, don't forget the opportunities that exist in-store to drive loyalty signups.
NextGuest Digital provides hoteliers with web design and digital marketing; Parent company NextGuest expands to include innovations lab and strategic consulting.
While many companies are pursuing a digital transformation to gain a competitive, few truly understand what this transformation entails, where to start or how it should ultimately affect the guest experience.
With so much data available and a willingness of customers to share personal insights in exchange for personalized service, brands that don’t make sure to optimize customer data will flounder.
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The annual Lodging Technology Study gets hotel executives from across segments to pull back the curtain on how they are budgeting for, strategizing and implementing technology.
