Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

12/11/2023
Robots Offer One Solution to the Hospitality Labor Shortage
Robotic assistants can take care of repetitive, labor-intensive tasks which helps prevent workplace injuries among an overloaded and aging workforce.

Michal Christine Escobar
12/10/2023
The Future of Hotel Communication: Guest-Led Voice Assistants
Hotels can bridge the growing gap between guest expectations and staffing limitations with sophisticated modern voice technology.

Michal Christine Escobar
12/10/2023
How to Recruit, Retain Gen Z into the Hotel Workforce
Showcase the upward mobility hotel jobs offer, promote employee wellness programs and professional learning opportunities, and connect with students while they’re still in school.

Michal Christine Escobar
12/10/2023
Embracing the AI Revolution: How Hotels Can Elevate the Guest Experience
By harnessing AI efficiently, hotel marketers can improve and personalize the entire guest experience while enhancing the staff experience, reducing costs and boosting profit margins.

Michal Christine Escobar
12/7/2023
CASE STUDY: PoE Automated Shades Have Prominent Role in Hotel Marcel’s Sustainability Mission
As an added bonus, hotel sees significant labor savings within housekeeping department.

Michal Christine Escobar
12/5/2023
Will Hotels Fail the AI Tech Race?
OTAs are already launching generative AI solutions that are meant to draw customers in and make the booking process faster, easier and more enjoyable.

Michal Christine Escobar
12/5/2023
New Airline Customer Service Approach Could Also Transform Hospitality
Hoteliers may want to take a page out of United Airline’s approach to customer service and investigate how on-demand remote agents could significantly improve the guest experience.

Michal Christine Escobar
12/5/2023
Industry Experts Discuss CRM Data Dos and Don’ts at HTF 2023
Panelists from Appellation, Frontdesk, Margaritaville Enterprises and TAPS discussed both the problems and opportunities hoteliers face when collecting guest data.

Michal Christine Escobar
12/3/2023
Unlocking New Guest Value with AI-Powered Websites Part II: The Pinwheel of Feedback Data
Just as a pinwheel gains speed as the wind increases, when a website is provided with user data and is also oriented with guest needs, the more likely a guest is to spend time on the website and interact with it, creating a positive feedback loop.

Michal Christine Escobar
11/30/2023
Augmented Reality Captures the Attention of Future Travelers
Research from Kantar Media and Snapchat reveal surprising insights into the power of augmented reality in shaping consumer travel behavior.

Michal Christine Escobar