Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

1/15/2024
Resort Properties, Waterparks & Cybersecurity… Oh My!
Resort properties face very unique challenges when it comes to ensuring a great guest experience. Here are three common tech questions and their answers!

Michal Christine Escobar
1/15/2024
The Holy Grail of the Hospitality Industry: The Commercial Strategy Platform
Hotels embracing Commercial Strategy Platforms see increased collaboration, innovation, and profitability.

Michal Christine Escobar
1/15/2024
Leading the Path to a Sustainable Future
Leaders in hospitality can come together to reduce their carbon footprint and build a sustainable industry for the future.

Michal Christine Escobar
1/15/2024
Exploring Practical Applications of GenAI in Hospitality: An HTF Super Session
From SEO expertise to multilingual avatars, Robert Dawson demonstrated during HTF 2023 how GenAI will soon become a powerful tool in hoteliers’ hands. Dawson will speak at MURTEC 2024.

Michal Christine Escobar
1/10/2024
Is Your POS to Blame for This Top Customer Complaint?
Tipping culture in America is changing, and Americans have a lot to say about it.

Michal Christine Escobar
1/9/2024
How to Make the Right Tech Investments in 2024
There are three specific criteria hotel tech executives should use before making any investments this year to ensure both guests, upper management and the IT team are happy.

Michal Christine Escobar
1/9/2024
New Research: Qualtrics XM Institute Finds Consumer Trust in Hotels Lags Other Industries
In 2019, consumers trusted hotels more than the average across all industries, but this trust plummeted in 2020. It has since recovered somewhat but consumer trust remains lower than it was in 2019 and lower than other industry sectors.

Michal Christine Escobar
1/8/2024
5 Hotel Tech Trends to Watch Out for in 2024 and Beyond
From the demise of the check-in desk to the rise of biometric-based guest processes, here are five trends that will reign supreme in 2024.

Michal Christine Escobar
1/8/2024
Voice Channel Resilience and Added Value for Upscale and Luxury Hotels
The way to add value for luxury guests is to craft an excellent voice channel experience; convenience, responsiveness, customization and knowledge of the product will always be critical.

Michal Christine Escobar
1/7/2024
Sonesta's Swift Loyalty Overhaul: Streamlined Operations, Enhanced Guest Experience
In less than a year, Sonesta replaced a legacy 15-year-old loyalty system, streamlined loyalty operations and provided guests with a seamless and transparent experience across various touchpoints.

Michal Christine Escobar