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Michal Christine Escobar, Managing Editor, Hospitality Technology

Managing Editor

Michal Christine Escobar is Hospitality Technology’s Managing Editor.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

Blog posts by this author

December 2018

Take a look at some upcoming technologies that aim to improve the guest experience as well as a hotel's bottom line.

Articles by this author

February 2019

10 steps to maximizing ROI from an owners’ investment in audio/visual equipment, sound systems and amplification, background music systems, lighting and dimming systems, digital signage and more.

Josh Weiss, Hilton's VP of Brand and Guest Tech discusses why the company partnered with Netflix to offer guests in-room streaming.

Restaurants can improve data tracking, forecasting and getting to know the guest with data integration.

In the gig-economy, guest satisfaction often depends on the speed, reliability of your WiFi connection.

Using technology to remove common friction points and emulate modern conveniences found in consumers’ homes drives in-room innovation trends

Hospitality businesses should deploy specific networking solutions to provide business and guests with secure and speedy internet access. 

While Excalibur is contributing to a faster rate of depreciation, it is also helping the company generate more revenue both before and during cruises.

Wearable tech, voice assistants and opening up the lines of communication via messaging are essential components of the 2019 hotel guest experience.

January 2019

This month, HT's readers were interested in guestroom technology trends, artificial intelligence and real-life case studies.

From keeping software up to date to enforcing safe password practices, hospitality companies can easily apply simple but effective cybersecurity measures.

Hint: It's not at check-in; Hotels must begin influencing the guest experience long before they arrive on-property.

Hotel Nia has partnered with b8ta to allow guests to test tech heavy products such as wireless stereo headphones, smartpens, and air purifiers while on property.

If the cybersecurity world wants to halt dangerous, costly attacks, there is a great need to shift attention towards prevention.

Hoteliers can self-nominate and technology vendors can nominate hotel clients for innovative uses of customer-facing and back-of-house technology.

Most hotel companies are still delivering technology the old-fashioned way and are experiencing the same old problems as a result.

This year will see more hotels harnessing two-way text messaging to enhance customer service and streamline payment processing.

While knowing your customer is key to preventing fraud, hotels and restaurants must also beware of account takeover and exploitation of loyalty programs.

With data provided by wireless charging technology, hotels and restaurants can improve operations and customer dwell time in money making areas. 

Hospitality has traditionally run in siloed technology environments, but it is now taking a headlong plunge into tech.

The Aqua-Aston Hotels found that smart marketing, an instant gratification rewards program and using locals to answer guests questions has made it easy for guests to stay loyal.

The point of sale affects the customer experience, employee loyalty, inventory, payroll and even taxes.

AI can help travelers with property selection and upgrade requests, trip planning, feedback, loyalty requests and even missing item inquiries.

The installation of a 110-foot wide video wall can display one game or can show 30 games simultaneously on 20-foot screens in 4K.

As mobile continues to shape the customer experience, hotels should consider investing in a digital upgrade to their website and/or mobile app to increase revenue.

Hackers posing as employees often send malicious links through email because its incredibly effective for hacking large corporations.

Guests frequently leave personal data – word docs, spreadsheets, PDFs, and pictures – in common places on a desktop but sometimes it isn't the guest's fault that private information is left behind.  

Incident likely could have been avoided by implementing strong-authentication with a FIDO technology while encrypting sensitive data properly.

The art of adopting new technologies is knowing when exactly is the right time to do so.

Online review platforms offer little actionable insight for the operator to improve their business; but real-time feedback for restaurants is arriving soon.

Hotel giant says less than 383 million guests affected; 5.25 million passports affected; 354 thousand payment cards.

Using IoT, the hotel was able to save 21% of its electricity and 27% of its gas within one year.

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