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Michal Christine Escobar

Senior Editor (Hotels)

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

Blog posts by this author

February 2019

Feb
08
With the advent of home sharing websites and short-term vacation rentals, many hotels and resorts have struggled to grow revenue.
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Articles by this author

June 2019

HITEC 2019 educational session demystifies how hotels stand to benefit from these emerging technologies.

Unlike traditional chatbots, digital agents can interact with a multitude of systems and processes, remember past customer interactions and preferences and can adapt to customer needs and personality with each successive conversation.

Learn how customized technology solutions, automated imaging and the millennial employee will help hotels improve their bottom line.

According to the Global Business Travel Association, 488 million business trips are taken annually in the U.S.

The next-generation point of sale is being shaped by the call for the POS to be all things for all people.

Choice Hotels International, IHG, Hyatt, and The Cosmopolitan of Las Vegas make up this year’s Hotel Visionary Award winners.

Mobile phones, millennial staff members and the concierge are three of five often untapped areas where hotels can improve in how they reach guests and drive revenue.

Find out why lower value guests prefer points + cash loyalty programs while high value guests want personalized, curated offers.

From guest facing to BOH operations, technology is imperative to successfully driving revenue.

Prediction: IoT Telemetry is next in line for fifteen minutes of fame.

Enhance satisfaction and drive profitability in all areas of your hotel

May 2019

Today's hospitality CIOs must transform their mindset from a risk-averse to first-mover when it comes to technology adoption.

Hotel owners should be aware of how each type of alert works and what technology infrastructure is required on the hotel's part.

Hotel workers are more likely to suffer injuries than coal miners, roofers, and chemical manufacturers.

With SAT>IP, hotels will have access to new revenue models and can offer guests a seamless multi-screen TV experience without the need for a high-speed broadband connection.

With data, hoteliers can understand what customers do outside the hotel's walls and this can drive strategic business objectives, maximize profits.

Improper scheduling can lead to revenue loss and unhappy workers.

Turnover is one of the hospitality industry’s largest costs, but by providing employees with a safe work environment, employers can reassure employees they are valued by the organization and engender loyalty among staff members.

Options now exist for hoteliers to be able to customize TV content solutions, including OTT services.

Broader view of property management systems yields more productive, satisfied employees and efficient, secure operations.

CEO says the market is very interested in RLabs' Canvas Integrated Systems.

Company also remains focused on driving direct bookings.

From upsell tech to a new yield management system, Playa Hotels is working hard to find and manage new revenue opportunities.

While many companies are pursuing a digital transformation to gain a competitive, few truly understand what this transformation entails, where to start or how it should ultimately affect the guest experience.

Loyalty members represented 41% of all room bookings during Q1 2019.

Hilton's loyalty program has been seeing remarkable growth, giving executives confidence that they'll continue to resonate with guests.

Nearly 50% of 18- to 29-years-old said the last time they called a customer service line was more than six months ago.

Frequent travelers suffer from a variety of health issues, but hotels can use technology to engage with guests and help alleviate some travel-related health problems.

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