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Michal Christine Escobar

Senior Editor (Hotels)

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

Blog posts by this author

February 2019

With the advent of home sharing websites and short-term vacation rentals, many hotels and resorts have struggled to grow revenue.
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Articles by this author

August 2019

From Google as a travel agent to machine learning and AI, these four factors will change how consumers search, book and travel.

London West Hollywood at Beverly Hills partners with Plum to install the intriguing guestroom tech in all 225 guestrooms.

First half of 2019 sees ESA implement a new PMS, CRM, mobile app and network/broadband tech.

A well-orchestrated and data-backed personalization strategy can help hotels maximize operational efficiencies while delivering impactful customer interactions.

With the average American spending 93% of their lives indoors, offering guests sophisticated tools that give them greater control over their in-room comfort level makes sense.

Data included names, addresses, phone numbers, and emails.

A cloud-based system opens up a range of accounting functions to the entire finance team to foster greater collaboration, increased accuracy, and faster insights.

Learn the answers to eight common questions and concerns hotel executives have about making the switch from on-premise to cloud-based.

Sorenson believes that as direct bookings via digital continue to increase, Marriott's reliance on OTAs will lessen.

Keith Barr discusses how its loyalty program and cloud-based tech platform – Concerto – is improving guest experience.

Attributes success to compelling partnerships with other companies and high on-property enrollment success.

Hotels can take four important steps to help combat increasingly complex cyberattacks.

July 2019

With consumers desiring unique, immediate experiences, loyalty partnerships could be a way to better understand and market to mutual customers.

As the travel industry grows and consumers rely on digital channels to book accommodations, hospitality brands must use their online presence to stand out from the competition.

Communication platforms that enhance the guest experience and employee efficiency, increase revenue, and integrate seamlessly with other tech solutions are most useful.

From market level forecasting to machine learning, modern hotel executives are finding new ways to drive profit.

Cruise line is implementing changes such as LNG for fuel, advanced emission purification systems, and is experimenting with zero-emission fuel cells.

Elite membership is up 25% YOY in Q2 2019 with the number of elite members reaching 100 nights up 60% versus the same period last year.

Human traffickers rely on anonymity, but mobile key technology prevents them from keeping it.

Remind guests of the amenities and technologies your hotel offers that Airbnb properties can't.

After his first 12 months on the job, Avvio CCO reflects on the death of the travel agent, how tech is changing the industry, and the evolution of loyalty and the market.

In the second installment of this two-part series, hotel executives from brands such as Red Roof, G6 Hospitality, Choice Hotels, Jupiter Hotel and MEININGER Hotels discuss three more steps for improving direct booking.

In the first installment of this two-part series, HT focuses on two important steps: effective brand marketing and getting to know the customer better.

As the largest generation in history, Millennials could be a real boon to your business if you know how to market to them.

Hotel guests want speedy, convenient transactions and will switch brands if these expectations aren't met.

By the year 2025, AR will be a $198B business.

The UK's ICO says it intends to levy a £99M ($124M) fine on Marriott for its Starwood data breach affecting 30M EU residents.

The company is being fined approximately $0.31 per exposed EU guest record.

When hoteliers know exactly when and how important spaces are being used, they can improve revenue generating opportunities as well as operational efficiencies.

From GoogleHotels to Airbnb's acquisition of HotelTonight, industry dynamics are changing quickly requiring hoteliers take notice. 

From small boutiques to large corporate properties, hotel executives from properties of all sizes realize the importance of updating hotel guestrooms to be tech savvy.

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