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Michal Christine Escobar

Senior Editor (Hotels)

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

BLOG POSTS BY THIS AUTHOR

February 2019

Feb
08
With the advent of home sharing websites and short-term vacation rentals, many hotels and resorts have struggled to grow revenue.
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ARTICLES BY THIS AUTHOR

April 2020

RLJ Lodging Trust announced that, in addition to the significant efforts underway to protect the health and safety of guests and employees, the Company is taking aggressive steps to mitigate the ongoing operational and financial impacts on its

UV-C has been proven to inactivate SARS-CoV-1 which is 80% genetically related to COVID-19.

While other hotels shutdown and laid off staff, Huazhu continued operating throughout the crisis and was sitting at 62% occupancy as of March 26.

March 2020

Between Feb. 4th and March 11, sales were down more than 90% year-over-year.

Guide addresses such things as: managing cancellations and training/managing staff.

AHLA, AAHOA weigh in on the legislation's impact on the hospitality industry.

Marriott, Hilton Hyatt and more announce their cost-cutting measures.

COO and President Bill Hornbuckle has been named acting CEO; Paul Salem named Chair of the Board of Directors.

“Book Direct” could be a marketing message that resonates with guests in the future.

Mass layoffs and requests to set up dozens if not hundreds of employees to work remotely are challenging hotels.

Technology can play an important hand in success or failure.

Hotels can no longer ignore this newer way of selling rooms to guests.

More often than not, room service is a loss leader for hotels – but it doesn’t have to be.

Focusing on lower-funnel tactics like remarketing and CRM are more efficient ways to spend valuable media dollars.

Presidential Executive Order cites national security concerns as its primary reason; Shiji agrees to comply.

AI, VR, and biometric technology will all gain ground within the hospitality industry this year.

Unlike Alexa and Google which must function online, a unique new technology allows hotels to offer guests privacy via a smart speaker that can work offline.

From performing an online health check to changing the way you think about online ads, these call to actions will help your hotel improve direct booking performance.

Princess Cruises and Holland America Line had employee and guest information, including social security numbers, financial information and health-related information, accessed by criminals in May 2019.

During Q4 2019, 33% of rooms booked were direct, up 580 basis points YOY.

CEO Arne Sorenson says membership rose to 141+ million members and in 2019 paid room revenues from loyalty members increased 11%.

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