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Michal Christine Escobar

Managing Editor

Michal Christine Escobar is Hospitality Technology’s Managing Editor.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

Blog posts by this author

February 2019

With the advent of home sharing websites and short-term vacation rentals, many hotels and resorts have struggled to grow revenue.
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Articles by this author

April 2019

According to Phocuswright, direct bookings accounted for approximately 49% of U.S. hotel and lodging online gross bookings last year.

Two-way texting solutions can enhance a hotel's reputation by alleviating call congestion, improving in-house efficiency and creating happier, loyal customers.

Highlights from the industry's leading hotel technology networking and collaboration event.

Because travelers often research travel across hundreds of touchpoints prior to booking, hotel marketers often find it difficult to cater to guest preferences with relevant offers.

Guests need robust connectivity, but without an infrastructure that can support their needs, hotels will struggle to offer the fast, reliable internet guests expect.

While self-service and automated experience options are increasing in popularity, global hospitality providers can’t afford to ignore the role of their guest-facing employees in an increasingly competitive market.

During HT-NEXT 2019, attendees will learn about the very real impact and ramifications of digital ad fraud as well as how to minimize their risk.

Stop turning down business from third parties by looking to automation.

The global footprint of tourism accounts for 8% of global greenhouse gas emissions.

Finding fraudsters among customers can be especially challenging during peak travel times as stable data points quickly begin to fluctuate.

While the Agile methodology for building and implementing new tech can be beneficial to organizations, companies that do not take the time to learn the process are setting themselves up for disruption, setbacks and failure.

The world has gone mobile in every aspect of lifestyle and customer choices on venues such as hotels, restaurants and gyms are being influenced by how easy it is to keep personal devices charged.

​​​​​​​During HT-NEXT 2019, panelists from CBRS Alliance, RLH, Mandarin Oriental Hotel Group, 5th GenWireless and Wireless Inside will discuss the myths and facts surrounding the future of connectivity.

From powering consumer devices to powering analysis of large data sets, hotels will benefit greatly from 5G.

Panel will talk about security risks, threats and vulnerabilities, available solutions and more.

Parent company to restaurant chains such as Planet Hollywood and Buca di Beppo says card numbers, expiration dates and, in some cases, cardholder names were affected.

March 2019

During HT-NEXT 2019, panelists from Best Western, Choice Hotels, RLH and Caesars Entertainment will discuss how they've made changes to their loyalty programs to better resonate with guests.

Offering international guests a website tailored to them can generate untapped revenue, but must follow some basic guidelines.

Last year’s major hotel chains’ breach of guests’ credit card info opened a window onto the new—and increasingly complicated—world of hotel industry data management.

From staff interaction to emergency situations, access to a translation device can only improve the guest experience.

Gregory Forbes, Director of Above Wing Operations, will be the day two opening keynote at HT-NEXT 2019.

During HT-NEXT 2019, Cali Group CEO John Miller will help attendees imagine a world where guests can use their face to streamline service and access everywhere they go.

While 63% of travel and hospitality email sends are targeted to individual customers, hoteliers must be more intentional about understanding their audience and delivering relevant content.

Find out how this could be at HT-NEXT during an Innovation Lab presented by Steve Lee of Aprilli Design Studio.

The typical traveler uses 700 digital touchpoints to plan a journey, but hoteliers are only just now learning how to take advantage of these touchpoints to create a personalized and magical experience.

Duncan Wardle, former Walt Disney innovation executive, to be opening keynote.

After redesigning her B&B website, Caroline Nolder was able to create a professional website on par with what larger hotel chains use.

Often hotels, restaurants and casinos collect data from multiple guest touchpoints but fail to organize and use the data to interact with the guest during their stay.

Offering a VPN is one way to enforce data safety while letting guests know the hotel cares about them.

CEO Greg Mount talked both loyalty program updates and new sources of revenue via RLabs.

What this spectrum means for connectivity across hotel properties and how it works.

Digital solutions can track time, attendance, absenteeism, paid time off, sick leave, and even help managers hire, schedule and promote employees.

Using an IoT enabled system of sensors and sophisticated data analytics software, the Bellagio is learning how it can manage the amount of water utilized during routine operations.

How Restaurants Can Hit the Perfect Trifecta of Accounting, Inventory and POS Integration

After partnering with Sage Intacct, Tetherow was able to shorten monthly consolidations by 10 times and reduce time to close by 50%.

Trumbull & Porter achieved an average marketing click-through-rate of 7%, or 3.5x the industry average after partnering with Zoottle.

During the fourth quarter of 2018, Play Hotels & Resorts saw its booked direct percentage increase to 22 percent, up 300 basis points from Q3 2018.

To improve guest engagement as well as meaningful guest feedback, hotels might want to consider using in-room voice technology.

Vacasa has more than 12K properties which often need specialty items delivered quickly to their secluded destination.

Companies to create new hospitality brand aimed at meeting the evolving travel trends in China by offering a different premium travel experience in the upper-midscale segment.

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