Michal Christine Escobar

Senior Editor, Hotels
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Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.



Closing the Deal with Gen Zs

Gen Zs are highly motivated by travel and will spend as much of their disposable income on it as possible. Here's how to attract them to your brand.

Remaining Revenue Resilient During a Recession with Automation

Moving forward, it will be critical for the hospitality industry to invest in WFM solutions that utilize intelligent automation to help optimize their operations, maximize labor efficiency, and improve the employee experience simultaneously.

Generative AI Will Reorient Guest Behavior Around Chatbots

To start, ChatGPT-esque clones will move from a value-add to a customer expectation. Eventually more bookings may come through the chat thread than through a search initiated through the classical booking engine.

Top Technology Trends Improving Guest Experience in the Post-COVID Era

From smart lighting solutions and building management systems to IAQ sensors and energy management tools, technology can help enhance the guest experience, as well as positively impact the bottom line.

Aqua-Aston Hospitality Advocates for Sustainability

During the last year, the company has been using technology to enhance the sustainability of its 25+ properties across Hawaii.

NRA Show 2023 Highlights: Integration, Automation and Menu Optimization

Exhibitors at this year’s show were focused on helping attendees improve back-of-house operations and digital sales channels.

Wow Bao Divulges Details on Its New Hot Buns Club at NRA Show 2023

Fast Asian street food brand discusses how its turning a simple rewards program into a much more valuable loyalty program with the help of some fun technology.

What’s Wrong with Business Intelligence Solutions Today?

Here are three reasons why your BI solution may not be working out for your brand and what to look for instead.

The Potential of Generative AI in Hospitality

Generative AI is not meant to replace human employees, rather to enhance their capabilities and improve their efficiency.

How the Hospitality Industry can Shift to a Passwordless Future

Eliminating passwords to strengthen security and enhance the customer experience may seem counterintuitive, but it’s a move that can significantly benefit the hospitality industry.