Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

7/8/2025
How Hotel Operators Are Turning AI and AR Into Guest Experience Game-Changers
AI-powered personalization, immersive booking tools, and next-gen staff support are helping hotels deliver smarter service, streamline operations, and build lasting guest loyalty.

Michal Christine Escobar
7/8/2025
Revenue Strategy Is Growing Up. Here’s What Comes Next.
As AI matures and hotel tech stacks remain fragmented, hospitality leaders are rethinking the role of revenue management—broadening the scope from rate optimization to full profit orchestration.

Michal Christine Escobar
7/8/2025
The AI Revolution in Hospitality Isn’t Plug-and-Play—It Has to Be Built from Within
From fragmented tech stacks to actionable agentic AI, real progress depends on solving hospitality’s unique data problems—not chasing the next hype cycle.

Michal Christine Escobar
7/1/2025
Accurate Content Is the First Amenity Guests Notice
Outdated amenities, inconsistent descriptions, and disconnected systems have long caused friction between hoteliers, OTAs, and guests. Now, a smarter infrastructure layer—developed with hoteliers, for hoteliers—is helping to clean up the chaos behind the scenes.

Michal Christine Escobar
7/1/2025
The Next Wave in Hotel Revenue Management: AI, Data Integration, and Real-Time Insights
As hospitality faces volatile demand and complex market dynamics, AI-powered revenue management systems are evolving to deliver more proactive, data-driven pricing strategies — shifting from reactive models to anticipatory tools that help hotels stay competitive and agile.

Michal Christine Escobar
6/29/2025
AI-Powered Concierge Solutions Are Shaping the Future of Hotel Guest Engagement
At HITEC 2025, Sabre Hospitality unveiled advances in SynXis Concierge.AI, reflecting broader trends toward personalized, multilingual, and omnichannel digital guest experiences that enhance direct bookings and operational efficiency.

Michal Christine Escobar
6/29/2025
AI-Powered Hospitality Starts with Infrastructure—and Evolves with People
At HITEC 2025, Wyndham’s Josh Dow and Salesforce’s Jeff Thoman made the case for AI as a behind-the-scenes force multiplier—not a front-line replacement—and shared why successful deployments start small, iterate fast, and always involve human oversight.

Michal Christine Escobar
6/24/2025
The New Infrastructure of Hospitality: How Tech Powers the Modern Guest Experience
From Wi-Fi to water sensors, today’s hotels are rethinking infrastructure as a platform for personalization, operational agility, and sustainability. Leaders from IHG and White Elephant Resorts explain why what’s behind the walls matters as much as what’s in front of guests.

Michal Christine Escobar
6/24/2025
From Roadside to Remarkable: Motels Have Become Hospitality’s Quiet Tech Leaders
Once synonymous with no-frills roadside lodging, motels are stepping into the spotlight as some of the most tech-forward and surprisingly investable players in U.S. hospitality.

Michal Christine Escobar
6/24/2025
Reimagining the Guest Experience: How Smart Displays Are Becoming Central to Hotel Tech Strategies
Displays are no longer passive tools—they are the digital backbone of next-generation hospitality that can drive both top-line revenue and bottom-line savings.

Michal Christine Escobar