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Michal Christine Escobar

Senior Editor (Hotels)

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.


February 2019

With the advent of home sharing websites and short-term vacation rentals, many hotels and resorts have struggled to grow revenue.
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September 2020

Interactive video technologies turn ordinary videos into immersive experiences that capture viewer emotion and ultimately help hotels capture additional bookings.

Relying on websites, apps, and digital communications more than ever, many brands are learning just how vital their network’s capabilities are.

The Company terminated the merger agreement due to failure of NHT's operating partnership to consummate the acquisition of the Company and for material breaches of the merger agreement.

Americans are increasingly willing to travel, albeit short distances, and are bringing with them a new set of expectations for interacting with hotel staff, property.

Positive perceptions of lodging safety, car travel and business travel are also at their highest since the start of the pandemic.

Comprehensive industry-backed guide describes the options available to property owners who want to achieve secure, flexible and high-quality indoor cellular coverage.

Twiddy & Company never stopped advertising during the pandemic and was able to make judicious decisions on when, where to advertise.

In this exclusive Q&A with Hyatt’s SVP of Events, HT gets an inside look into how the brand is using technology to accommodate a wide range of business travel amid pandemic restrictions.

Mr. Trick brings to Red Lion more than 20 years of experience building brand value and advancing franchise growth initiatives, much of it in the economy through upper-midscale hotel segments.

Private broadband networks offer hoteliers the reliable foundation they need for critical communications, video security and analytics that will support their businesses through the pandemic and beyond.

Before diving back into things, cruise operators should consider improving back office systems, their use of data & analytics, and the guest experience.

Hotel ELEO knew guests would expect a mobile experience and delivered on it.

One hotel brand saw a 94% increase in conversion rate and a 500% increase in return on ad spend.

Fast & reliable internet, TV casting and cloud-based PBX telephones are just a few trends that have gained momentum during COVID-19.

Current estimates say 90% of hotel operations are still managed by pen and paper which leads to inefficiencies, lack of team communication, and unnecessary costs.

Before implementing any technology, consider your team’s scalability needs and capabilities, the time horizon of any investment you make, and how the tech will work with other solutions you already have in place.

Hotel staff members in Greece are tested weekly for COVID-19 and then issued a mobile work pass for the coming work week when test results come back negative.

Patent assertion entities’ business model is to secure patents in order to sue other companies for infringement, and hospitality companies are not immune.

Choice Hotels used its learning platform to address franchisee needs by creating timely courses on topics ranging from: SBA loans and the CARES Act to creating operational efficiencies, generating demand, and implementing the brand’s Commitment to Clean program.

The initial cruises will take place with adjusted passenger capacity and enhanced health protocols developed with government and health authorities to follow shoreside mitigation guidelines.

Temperature checks alone are not enough to determine if a person has COVID-19; testing for oxygen saturation, respiration rate and heart rate variability are also important.

Card-not-present fraud is on the rise as hotels no longer require in-person ID authentication at the front desk.

When hotels know what guests are searching for, they can adapt marketing messages, personalize offerings, and more to increase their chances of a booking.

During the pandemic, PGDA saw mobile messaging deliver an average Return of Marketing Spend of 440%, higher than any of its other marketing channels.

Program provides creative meeting and event solutions without compromise.

August 2020

Thermal imaging technology – combined with instant alerting platforms – is beneficial not only for guest health monitoring but also for saving money in the kitchen.

Select service hotels have the advantage for two distinct reasons: less business distractions and lower priced rooms.

The humble SMS can be used to limit in-person interactions, prevent queueing, notify guests of new safety measures, and more.

Here's why you need digital solutions to organize and analyze the influx of data.

Experts discuss the rise of ransomware attacks and what steps companies can take to protect themselves.

Character design competition results announced for "Xiao Xi" AI Chatbot cartoon.

Marriott Bonvoy members will qualify for extra points for each stay through October 18 with no limit to point accrual.

Several new facilities around the world have achieved GBAC STAR™ facility accreditation from The Global Biorisk Advisory Council (GBAC), a Division of ISSA.

Portable dry fogging sanitation technology kills germs everywhere air touches but doesn’t leave a harmful chemical residue.

More states will likely follow suit – but with material differences in their mandates – making it difficult for businesses with operations in multiple states to comply. Utilizes Expert Recommendations to Reimagine the Meeting Experience and Inspire Customers to 'Connect with Confidence'

While other resorts have had to slash rates because tour operators are unable to provide customers, Playa Hotels & Resorts is seeing its rates down only one percent due to high direct booking rates.

Two-step Danish technology turns many surfaces anti-microbial for 12 months and also makes use of electrically charged saltwater for daily cleaning.

The entertainment giant offer guests virtual queues, mobile pay, digital menus and more.

As Hard Rock Café reopens locations in the USA and Europe, the company is doing its best to ensure team members feel safe.

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