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Michal Christine Escobar

Senior Editor (Hotels)

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.


February 2019

With the advent of home sharing websites and short-term vacation rentals, many hotels and resorts have struggled to grow revenue.
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November 2020

Installing technologies that will help create a safer environment for travelers will build credibility and consumer trust.

Now is a good time for travel and hospitality companies to think outside the confines of their own industry.

The top factors hospitality organizations should look for are improved flexibility and efficiency, streamlined collaboration and enhanced safety for guests.

Listen in as representatives from Choice Hotels, G6 Hospitality, and Edwardian Hotels unpack the major issues impacting the lodging, travel and hospitality industry.

Technology can certainly help fill the ‘Staffing Gap,’ but the most successful businesses will be those that use it to support them through slow and steady re-staffing as business improves.

Internal miscommunications can cost companies with more than 100k employees $62.4 million annually.

The 49-year hospitality technology event brand will be presented in an in-person format, including its expert educational conference, large trade show and networking opportunities.

John Peyton, President and CEO at Realogy Franchise Group, takes new role as CEO of Dine Brands effective January 4, 2021.

Attend HT-NEXT 2020 for a detailed look into what your hotel needs to do now when it comes to CCPA, CPRA, FTC oversight and GDPR.

New appointments include CEO for Choice Hotels Europe, regional finance director, Choice Hotels Europe and head of the Ascend Hotel Collection brand.

Part of that CX will be technologies that allow them to effortlessly make changes, ask questions and avoid staff.

Join us at HT-NEXT 2020 as Jan Freitag of STR interprets important data points to reveal what was and what might be for the hotel industry.

Hotels often have inherent problems with their legacy systems, but plug-and-play solutions can help hoteliers overcome some of those issues.

Demand for leisure travel picks up in time for the holiday season.

Locals can order BurgerFi through third-party delivery partners including DoorDash, Uber Eats, Grubhub, and Postmates. 

Housekeeping has never been more scrutinized or more difficult to execute.

Robocalls have made Americans overly averse to answering phone calls – especially from unknown numbers – but there are three key steps your hotel can take to encourage guests to pick up the phone.

The importance of technology, flexibility and matching resources to workload are just a few key lessons hoteliers have learned during this unusual year.

Nineteen percent of respondents who are currently employed—or 8% of all adults—expect to travel for business within the next six months.

With most PMS systems triggering a cleaning based on overnight stays, how can hotels ensure rooms that are rented by the day are being cleaned?

Traditional visitor management has a host of problems associated with it during COVID-19.

If you can prevent these five common pitfalls from happening, you'll see significant cost savings.

Names, emails, phone numbers and DOB included in information for sale - no financial info.

Hotels can no longer ignore this newer way of selling rooms to guests.

When the hotel realized it would have 112 rooms with interior-facing window view, it quickly partnered with a multimedia artist to give hotel guests something interesting to look at.

Tilak Mandadi will explain how technology has enabled new Disney experiences while helping to transform the operation of the company’s global parks and resorts business during these unprecedented times.

While awaiting a reprieve, hotels have proved their commitment to the greater good of their communities while smart technology is transforming the sector.

A BYOC approach can be a key element to help the hospitality industry stay one step ahead of customer demands and remain competitive.

SAT>IP, a satellite industry protocol, would allow hotel operators to offer guests a seamless multiscreen TV experience, including 4K UHD content, even when a high-speed broadband connection isn’t possible.

A comprehensive return-to-work technology platform addresses the risks hotels face and helps them achieve maximum efficiency.

October 2020

Data reveals a 400% increase in staycations, providing hotels with a tremendous revenue opportunity, but it will take social media savvy and a laser focus on the local market to see results.

EPA-registered in 46 U.S. states, the lighting systems combines UV-A and UV-C light to disinfect space and surfaces safely.

Circa Resort & Casino makes real magic happen with high-tech HVAC and pool filtering systems.

Volan Technology recognized for groundbreaking enterprise contact tracing and panic-button safety software for hospitality, meetings and conventions, and entertainment industries.

Updates include new program extensions and ability to achieve status faster.

Research shows that 79% of hoteliers planned to invest in voice-enabled technology in 2020, but truly successful voice implementations go beyond simply installing voice assistants or similar solutions in rooms.

Survey of nearly 1,000 consumers found that contactless experiences will become a deciding factor in who customers decide to do business with.

App Clips are transforming the typically lengthy hotel onboarding process and are set to be a crucial gateway to delivering a ‘high touch, no touch’ service.

COVID-19 is a wakeup call demonstrating how critical it is for the hospitality industry to use innovative technology to better streamline and manage their safety, incident management, analytics and claim reviews in a dedicated platform.

With a rich history of industry firsts, Choice Hotels is on its way to creating a bigger ecosystem with its online travel agent partners and delivering an elevated travel experience to customers and franchisees around the world.

The new feature on the Chipotle app and gives guests a first-of-its-kind look into the brand's sourcing efforts and allows them to track how they can help Chipotle make an impact on the planet.

New custom streaming content provides guests, members and customers innovative experiences that address today’s wellbeing needs.

What started as strategic solutions to challenges presented by the COVID-19 crisis are now becoming integral, everyday components of hospitality operations.

Called 'Safe Air,' the new air filtration system will use UV-C lamps to kill viruses and bacteria.

With slashed budgets, hotels should take a phased approach to implementing new tech after first evaluating core operational procedures.

The “Vacay Layaway” program provided immediate funds to hotels with more than 65,000 room nights purchased.

Inspired by the phrase 'casa intelligente,' Casai uses a proprietary smart hardware hub to connect all of the space’s smart technology to its mobile app.

The hospitality industry will need to create a culture of safety that reassures its customers that its public spaces and amenities are clean.

Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.

Tech-enabled COVID-19 testing, background screening, and identity verification will help to ensure a positive trajectory.

During its annual conference, RLHC CIO John Edwards interviews HTNG’s Jeff Parker on what technologies will improve the guest experience the most.

Guests, employees and crew members of three brands are all at risk after an Aug. 15 ransomware attack.

The technologies that hotels need in order to implement the three Cs will see them through the present and will also prepare them for the future.

They same time, money and provide a better experience overall.

As hoteliers complete their budgets for the new year, it’s critical that they add industry safety standard technology to their priority list.

Here are three steps hotels can take to ensure their business continue to operate smoothly amid staff reductions and furloughs.

Nearly nine in 10 travelers say travel memories are some of the happiest of their lives, while 95% of survey respondents who travel are missing travel right now.

Google knows more about Internet users and online travel consumers than anyone else, so it is imperative that hoteliers incorporate Google into marketing efforts.

With 98% of all text messages opened and 95% responded to within 3 minutes of being delivered, texting is one of the easiest and most immediate ways for businesses to strengthen consumer relationships.

FBI says hotels across the U.S. have "inconsistent or lax hotel Wi-Fi security" putting guests, businesses at risk for being hacked.

Investing in smart, immersive technologies and relying on automation to make faster decisions will be key.

Invest in marketing, brand equity and plan for multiple potential outcomes.

Make good use of downtime by encouraging consumers to make a wish list of travel spots that includes your hotel. Nudge them via website messaging to book travel for next year.

LondonHouse Chicago and Godfrey Hotel Boston are finding ways to ensure guests can meet safely with a variety of new procedures, technologies in place.

Since a property’s WiFi signal will make or break the guest experience, LiFi – or high speed internet through lighting -- may be the answer.

Travel advertisers are now spending 244% more on over-the-top (OTT) and connected TV (CTV) platforms since the week of April 2nd-April 8th, when stay-at-home measures went into full effect.

Comfort levels among consumers are much greater when visible hygiene measures are in place compared to a company telling consumers they’ve maintained hygiene.

Consider these five trends that will foster trust both now and into the near future.

The new guest experience means interacting with hotels via a device in the palm of your hand both for safety and for convenience.

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