Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 12/7/2023
CASE STUDY: PoE Automated Shades Have Prominent Role in Hotel Marcel’s Sustainability Mission
As an added bonus, hotel sees significant labor savings within housekeeping department. - 12/5/2023
Will Hotels Fail the AI Tech Race?
OTAs are already launching generative AI solutions that are meant to draw customers in and make the booking process faster, easier and more enjoyable. - 12/5/2023
New Airline Customer Service Approach Could Also Transform Hospitality
Hoteliers may want to take a page out of United Airline’s approach to customer service and investigate how on-demand remote agents could significantly improve the guest experience. - 12/5/2023
Industry Experts Discuss CRM Data Dos and Don’ts at HTF 2023
Panelists from Appellation, Frontdesk, Margaritaville Enterprises and TAPS discussed both the problems and opportunities hoteliers face when collecting guest data. - 12/3/2023
Unlocking New Guest Value with AI-Powered Websites Part II: The Pinwheel of Feedback Data
Just as a pinwheel gains speed as the wind increases, when a website is provided with user data and is also oriented with guest needs, the more likely a guest is to spend time on the website and interact with it, creating a positive feedback loop. - 11/30/2023
Augmented Reality Captures the Attention of Future Travelers
Research from Kantar Media and Snapchat reveal surprising insights into the power of augmented reality in shaping consumer travel behavior. - 11/28/2023
Insights from Gen Z at Hotel Technology Forum 2023
Seven university students from University of Nevada Las Vegas, University of South Florida, and West Virginia University shared what marketing tactics resonate with them, their view of self-service tech, and what they want in a loyalty program. - 11/28/2023
Executive Insight: Increase RevPAR and Guest Satisfaction with ABS
Offering tailored options serves to minimize friction in the booking process, maximize revenue for the hotel, and deliver great experiences to guests. - 11/28/2023
What's Needed for ABS to Become a Reality?
For most hoteliers, transitioning to an attribute-based sales model will require system upgrades, staff education, better customer data profiles and the conviction that it will all be worth it. - 11/27/2023
Key PMS Features Independents Must Consider Budgeting for in 2024
Six game-changing PMS capabilities hoteliers are leveraging for success in 2024.
