Exploring Practical Applications of GenAI in Hospitality: An HTF Super Session
During Hotel Technology Forum (HTF) 2023, Robert Dawson, founder, Invotar, wowed our audience with a presentation that delved into the practical applications of artificial intelligence for hotels. How good was it? He went 15 minutes over his allotted presentation time and no one even noticed! Here are a few interesting tidbits from Dawson on how hoteliers can begin using generative AI today.
[Restaurants: Dawson will share his insights at MURTEC 2024.]
To begin with, Dawson stressed the need for hoteliers to ensure that their “intent” is crystal clear when working with generative AI. An LLM will take a sentence, break it down into its respective components, mathematically calculate its intent, and try to predict an effective response. When you make your intent crystal clear, the response is more likely to be correct and what you want.
Use Case No. 1: GenAI as an SEO Expert
Dawson used to own a digital agency in the hospitality space that would create SEO programs for hotels.
“I wondered if AI could do that. So, I told ChatGPT that it was an SEO expert – it’s intent! – and asked it to come up with 25 keywords for a luxury hotel in Chicago. The keywords were pretty spot on. Then I said, ‘Continue as an SEO expert and write some SEO optimized content for keyword #14.’ It did it in two different ways. It was pretty decent copy. Then I asked it to provide SEO-optimized HTML for the meta tags. It even added a meta tag for X that I didn’t even know existed! It took a few minutes for the AI to create all of this content that used to take me and my team weeks to do. Was it perfect? No. Does it replace an SEO person? No. But it did 80% of the work and gives the team a really good baseline set of content to begin working with.”