Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

11/28/2023
Insights from Gen Z at Hotel Technology Forum 2023
Seven university students from University of Nevada Las Vegas, University of South Florida, and West Virginia University shared what marketing tactics resonate with them, their view of self-service tech, and what they want in a loyalty program.

Michal Christine Escobar
11/28/2023
Executive Insight: Increase RevPAR and Guest Satisfaction with ABS
Offering tailored options serves to minimize friction in the booking process, maximize revenue for the hotel, and deliver great experiences to guests.

Michal Christine Escobar
11/28/2023
What's Needed for ABS to Become a Reality?
For most hoteliers, transitioning to an attribute-based sales model will require system upgrades, staff education, better customer data profiles and the conviction that it will all be worth it.

Michal Christine Escobar
11/27/2023
Key PMS Features Independents Must Consider Budgeting for in 2024
Six game-changing PMS capabilities hoteliers are leveraging for success in 2024.

Michal Christine Escobar
11/26/2023
Unlocking New Guest Value with AI-Powered Websites Part I: Customer Journey Context
With an AI engine powering the hotel's website, a hotel can present information that’s fully personalized to each guest, no matter which stage of the customer journey they are presently on.

Michal Christine Escobar
11/26/2023
Consumer Trend Data for 2024 Reveals Hotel Executives Should Focus on Customer Service, Digital Support
A hotel's digital experience should be looked at as an engine for retention and loyalty, not just customer acquisition and conversion.

Michal Christine Escobar
11/19/2023
5 Leadership Affirmations to Overcome Any Barrier
What’s your “mountain”? Bryan K. Williams offered HTF attendees the tools to master your top challenges.

Michal Christine Escobar
11/14/2023
Lost and Found Tech: The Silent Hero of Modern Hospitality
Properties that do everything in their power to reunite these items with their owners will earn the best badge you can earn in the hospitality sector — brand loyalty.

Michal Christine Escobar
11/14/2023
Generative AI and Sensitive Hotel Data
Any area of the hotel where the backbone is natural language will continue to evolve and expand. The challenge that continues to exist, however, is for solutions using, or built on, private and proprietary data.

Michal Christine Escobar
11/12/2023
AI-Driven Business Breakthroughs: Scaling Success in 2024
AI offers many benefits across different business areas, making it a powerful tool for enhancing customer understanding, empowering decision-making, and achieving seamless efficiency.

Michal Christine Escobar