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Virtual Dining Concepts and Grubhub Announce Two Exclusive Virtual Brands


Virtual Dining Concepts is launching two new celebrity-driven virtual restaurant brands: Mario’s Tortas Lopez and Pauly D’s Italian Subs. Exclusively on Grubhub, both are available for any independent and chain restaurants interested in generating incremental revenue by adding virtual brands to their existing kitchen.

Virtual Brands Heat Up

Brands including Smokey BonesFranklin Junction. Fazoli'sBrinker International, and Chuck E. Cheese have launched virtual wing brands in recent months, and comes as Americans are eating more comfort food during the pandemic

With the challenges facing restaurateurs today, most markedly the drastic decrease in in-restaurant dining, virtual restaurant brands offer restaurant operators a lifeline — the ability to increase revenue while maintaining their core business.

At Restaurant Next, during the panel discussion Host Kitchens Heat Up, three execs from Wow Bao, CEC Entertainment; and Resident shared their concepts, including host kitchens, that are adding revenue to the bottom lines.  All Restaurant Next educational sessions are now available in the Restaurant Next Content Hub.       

Virtual brands offer restaurant owners independent, delivery-only food brands that leverage their existing kitchens, staff, and equipment. This not only brings added revenue to the business, but also supports their employees and the entire food ecosystem.

With the added impact of celebrity ownership, Mario’s Tortas Lopez and Pauly D’s Italian Subs give restaurants the ability to attract new customers and increase sales, many of which have found they’re able to handle additional volume due to the downturn in business. The celebrity involvement, combined with the strength of Grubhub’s delivery network, positions these brands to take off running when they reach the market..”

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Mariah's Cookies are available through a variety of third-party delivery sites.

Celebrity Cookies

In partnership with Virtual Dining Concepts, award-winning recording artist Mariah Carey joins forces with powerhouse restaurateur Robert Earl to create Mariah's Cookies, a delivery-only brand of cookies launching with a variety of classic flavors.

Virtual Dining Concepts launched its first celebrity-owned brand, Tyga Bites, with hip-hop artist Tyga this past summer after the successful launch of its first virtual brand, Wing Squad, in February 2020.


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