In more ways than one, Smokey Bones BBQ is expanding to Chicago. The BBQ brand is teaming up with Kitchen United not only to offer its namesake barbecue but also to launch two virtual restaurants – The Burger Experience and The Wing Experience.
Smokey Bones BBQ began offering its most popular items, including trademark smoked ribs and pulled pork, on May 4. In July the two virtual restaurants’ offerings -- which happen to be the most highly searched items for the area: wings, burgers, grilled salmon and salads -- will be added to the menu.
A Team Effort
The Chicago kitchen is staffed with Smokey Bones pitmasters to prep, cook and package the food, which is then handed off to Kitchen United employees to hand-off to third-party delivery services and for curbside pickup.
Customers can order thru Smokey Bone’s digital platform, at kitchenunited.com and through third-party delivery marketplaces: Grubhub, Uber Eats, DoorDash and ezCater.
Smokey Bones is among the brands that have leaned into off-premises in response to COVID-19. With “productive relationships with third-party delivery marketplaces,” already in place, the brand added makeshift drive-thrus in its locations’ parking lots for digital order pickup and for real-time to-go orders, CEO James O’Reilly explains.
The brand expanded its carryout menu to include meal kits and alcohol as well.
“Leveraging technology to increase the availability of Smokey Bones is guided by our ‘anytime / anywhere’ off-premise vision,” says O’Reilly.