Service Offers Help for Hotels with Interest in Pinterest

Hotels looking to showcase their property, events, specials, and local area attractions plus express their culture or personality via social media are finding great success with Pinterest. Lodging Interactive and its subsidiary CoMMingle are offering a turnkey service for creating and professionally managing this online bulletin board on behalf of hotels.

 

Lodging Interactive is an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry. CoMMingle by Lodging Interactive is an outsourced social media marketing agency that develops customized solutions for hospitality entities. Together, the companies are providing powerful new ways for hoteliers to interact with their guests and prospects and better grow and manage their use of social media channels.

 

Consider:

· Pinterest users spend an average of almost 16 minutes on the site per visit (compared to 12.1 for Facebook).

· As of January 2012, Pinterest had received just under 12 million unique visits.

· Pinterest receives almost 1.5 million visitors each day.

· Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.

 

When information or photos are "pinned" on Pinterest, a hotel's followers will see it. Viewers can like, comment or re-pin it to their boards. Items of interest may contain links to the site where the image originated. Like Facebook content, Pinterest pins have the opportunity to go viral. Unlike Facebook, visitors don't need to be friends with someone to follow their board. The key is simply sharing a common interest.