Salaworks and Frutta Bowls have announced a partnership with Combo Kitchen, a franchise system that allows entrepreneurs to invest in a ghost kitchen and operate multiple food concepts listed in its network. Combo Kitchen signed Saladworks for 14 initial locations.
Earlier this month, Combo Kitchen incorporating a Saladworks opened in Miami, New York City and Jersey City, New Jersey.
A Growing Market
Restaurant brands of all sizes are leaning into new models, new revenue streams. Ghost kitchens are projected to reach a $1 trillion global market by 2030, according to Euromonitor research, making them an attractive concept for operators now and in the future. Dickey's, Wingstop, Coolgreens, Nathan’s Famous and even universities are partnering with ghost kitchens.
Combo Kitchen seeks to work with well-known restaurant brands vs. virtual brands. This partnership allows Combo Kitchen franchisees to add Saladworks or Frutta Bowls into their restaurant and operate as a ghost kitchen. Operators benefit by generating additional revenue, while maintaining or even reducing their standard restaurant expenses.
"...Our unique ghost kitchen model calls for proven brands, which Saladworks and Frutta Bowls exemplify. Saladworks and Frutta Bowls can experience exponential growth while Combo Kitchen handles all franchise sales, royalty collections and other operational responsibilities,” said Combo Kitchen CEO Hossein Kasmai.
In the past year, Saladworks has grown by more than 40 restaurant locations. Roughly 80% of these openings mark non-traditional presences, i.e. ghost kitchens, food trucks, grocery retail, hospitals and universities.