Nathan’s Famous, Inc., has partnered with Ghost Kitchen Brands (GKB) to open 60 US. and 40 locations in Canada this year. Many of these new kitchens will live inside Walmart stores offering some seating, and all locations included in the deal will offer carry-out and third-party delivery.
A Growing Market
Ghost kitchens are projected to reach a $1 trillion global market by 2030, according to Euromonitor research, making them an attractive concept for operators now and in the future. Dickey's, Wingstop, Coolgreens and even universities are just a few of the operators partnering with ghost kitchens. Universities are testing ghost kitchens.
“We’re excited to continue our expansion across the US and Canada, and this partnership with Ghost Kitchen Brands grows our footprint even more,” states James Walker, Senior Vice President, Restaurants. “We look forward to beginning this journey with GKB in their current kitchens and cities, with hopes of continued expansion over the coming years.”
Ghost Kitchen Brands will be selling Nathan’s Famous new menu as well as their recently launched Wings of New York virtual kitchen concept in their kitchens, with plans to grow up to 150 new locations by next year.
For fans in the US, they will be able to order Nathan’s menu items such as the brand’s world-famous hot dogs and crinkle cut fries, the NY Cheesesteak by Pat LaFrieda, as well as the brands new line of premium burgers and fried chicken sandwiches, as well as the Wings of New York wings and tenders.