Restaurants Top List of Most Searched Industries on Mobile Devices

According to the latest study from SinglePlatform at Constant Contact and research firm Chadwick Martin Bailey, restaurants are the most searched industry by consumers through both mobile applications and browsers.  The study, compiled through the feedback from 1,497 consumers who own a smartphone, found that 81 percent of consumers have searched for a restaurant on a mobile app and 92 percent through a web browser in the last six months, outperforming other highly searched industries, such as entertainment, retail outlets, hotels, and personal services. Further, 75 percent say they often choose a restaurant to dine at based on those search results.
 

“The results of this survey clearly indicate the need for restaurants to ensure that their menu information is up to date across all online platforms,” said Wiley Cerilli, vice president and general manager, SinglePlatform.  “Consumers are searching for new restaurants more than they are any other industry. When you take into consideration that 80 percent of consumers think it’s important to see a menu before they dine at a restaurant, restaurants stand to tremendously benefit in managing their menus wherever consumers see them.”
 

Key findings include:

* 81% of consumers have searched for a restaurant on a mobile app in the last 6 months

* 92% of consumers have searched for a restaurant on a web browser in the last 6 months

* 75% of consumers often choose a restaurant to dine at based on search results

* iPhone owners are more likely to search for a restaurant than other smart phone owners

* 80% of consumers think it’s important to see a menu before they dine at a restaurant

* 84% of consumers are likely to look at more than one restaurant before choosing where to dine

* 70% of consumers think it is important to be able to read the menu of a restaurant on a mobile device

* 62% of consumers are less likely to choose a restaurant if they can’t read the menu on a mobile device
 

For a full report, please visit http://news.constantcontact.com/research