HT Talk Podcast: Smokey Bones' Digital Transformation
HT's senior editor Anna Wolfe talks with Smokey Bones' Chief Digital and Technology Officer Brian Wallunas about how Smokey Bones' digital transformation powered their off-prem pivot.
This restaurant brands' tech overhaul included hardware and software upgrades, security enhancements, telecom upgrade, third-party delivery integration, and a new ecommerce platform. And the company realized a 100% ROI in six months!
Also adding to the bottom line: two virtual brands, The Wing Experience (www.TheWingX.com) and The Burger Experience (www.burgerXorder.com).
Smokey Bones is among the restaurants looking to boost incremental revenue, expanding brand reach and attracting new customers by adding virtual brands. Genghis Grill, Dickey’s Barbecue Pit, HOA Brands, Muscle Maker Grill, Fazoli's, Brinker International, Nathan's Famous, Chuck E. Cheese and Dog Haus have launched virtual brands in recent months, as demand for off-premises dining soared.
Listen now to this 15-minute podcast.