In 2020 Fazoli’s implemented a guest-focused off-premise strategy and created popular family meal packages that delivered on value, both of which attributed to Fazoli’s unprecedented digital sales growth of 560.7% in delivery sales and 295.4% in online order sales, according to the company.
In addition to adding curbside, Fazoli’s has joined the growing number of restaurants that have launched wing brands. Brands including Brinker International, and Chuck E. Cheese, and Nathan’s Famous have launched virtual wing brands in recent months, as Americans are eating more comfort food at home during the pandemic.
Fazoli’s is in the process of rolling out wings out systemwide as part of its core menu. In September tests of its virtual wing concept, Wingville, showed nearly an 11% increase in sales at select locations, Nearly a quarter of operators opted to launch wings ahead of the planned 2021 system rollout. On the heels of opening its first ghost kitchen last year, Fazoli’s plans to explore other virtual kitchen and virtual concept opportunities.