Nathan’s Famous, Inc., has expanded to Victoria, Canada. The menu is available to consumers through Uber Eats, DoorDash and SkipTheDishes third-party delivery only. Nathan’s Famous is offering its classic hot dog and fries as well as its expanded menu featuring premium burgers, hand-dipped chicken favorites and more.
Nathan's expansion via third-party delivery comes as other restaurant brand are looking to creative ways to boost the bottom line. Restaurants are leveraging ghost kitchens, dark kitchens and virtual brands. At Restaurant Next, Wow Bao, CEC Entertainment and Brinker International shared their innovative approaches. Last week Pret A Manger opened a dark assembly kitchen in the heart of NYC.
For Nathan's this continued expansion through ghost kitchens makes Nathan’s Famous available in 12 countries around the world.
“We are excited to bring the Nathan’s Famous menu to Victoria, Canada for the first time in the brand’s history,” said James Walker, SVP, Restaurants. “We expect the brand to resonate well with the community in Victoria and we are happy to partner with the delivery platforms to continue to deliver the flavor of New York.”
The menu will include Nathan’s Famous signature items. Nathan’s Famous has joined the growing number of brands that have launched virtual wing brands. Brands including Fazoli's, Brinker International, and Chuck E. Cheese have launched virtual wing brands in recent months, and comes as Americans are eating more comfort food during the pandemic.
Nathan's wing brand, Wings of New York, recently expanded its menu offerings in the Middle East through a partnership with Kitopi as well as Ireland through a partnership with Eddie Rockets.
To learn more about Nathan’s Famous, visit www.nathansfamous.com