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08/11/2020

Fazoli’s Adds Ghost Kitchen

Enhanced online ordering, mobile order pickup and curbside are among the recent tech-fueled initiatives at Fazoli's.

Fazoli’s is reporting that its growth and development efforts remain strong as ever. At least 13 new restaurants will open this fiscal year. In the last 10 weeks, the iconic Italian brand opened its first-ever ghost kitchen in Atlanta.

Tech Investments Pay Off

In December 2019, the Italian QSR brand said 40% of sales were coming from off-premise initiatives after several tech investments including enhanced digital orderingLast year Fazoli’s rolled out new store designs that include kiosks and mobile order pickup countersFazoli’s says its technology strategy is also “paying large dividends” for new and current franchisees during the pandemic. Fazoli’s off-premise initiatives and upgrades continue to evolve, and Fazoli’s loyalty guests can order on their phone or digital device and have their favorite menu item along with hot, fresh breadsticks delivered, available for pick-up through the drive-thru, brought directly to them with curbside service, or have it ready inside the restaurant in a dedicated space for its pronto pick-up orders.

Additional technology services, like ordering tablets in the drive-thru, became imperative, and the brand made the move to include them for all new openings. Enhanced technology, along with key service differentiators.

Enhanced Cleaning Standards Recognized

As this year’s Steritech Excellence in Food Safety Award winner, Fazoli’s has maintained the highest standards when it comes to the health and safety of its guests and team members. All of Fazoli’s grand opening plans and training initiatives have been refreshed to incorporate its enhanced COVID-19 cleaning and sanitation procedures. In addition to team members wearing masks and gloves and implementing social distancing, Fazoli’s has enhanced sanitation procedures and limited dining room seating. Restaurants have added sanitation stations, sanitation wipes are provided for every guest after they check out and team members wash hands and change gloves every 20 minutes, and clean and sanitize their workstations at the top of every hour. Fazoli’s always operates at the highest sanitation standards to ensure the safety of its guests and team members and will continue to maintain these heightened brand practices across the system, in both existing and new locations.

“We have created new ways to provide the same exceptional service and value to our guests that we did before this crisis,” said Fazoli’s CEO Carl Howard. “Our enhanced safety guidelines have been essential to us finding success in these new openings and will continue to be key as we open more Fazoli’s throughout the country. Our brand is experiencing explosive growth, and we are set up for record expansion this fiscal year.”

 

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