3 Ways to Improve A Restaurant's Digital Marketing Strategy
Restaurant operators might have just figured out how to effectively use Facebook and Twitter when the rules of engagement change, again. The younger market share is abandoning those platforms for new social channels. Online reviews have become more accessible and important than ever before, and Google is changing the way that people find their way to a restaurant's online brand, and ultimately its front door.
Being effective on digital platforms requires a constantly evolving strategy that connects technology, marketing and customer service. At the 2016 Restaurant Executive Summit (#HTREST), Daniel Russell, manager at digital marketing and consulting agency Go Fish Digital, will provide attendees with three tangible ways they can immediately improve their digital marketing strategy during the third general session on Tuesday, November 8th.
Daniel Russell has worked with several of the world's largest organizations in addition to well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Google, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc.
Go Fish Digital was founded in 2005, and has spent more than a decade performing Search Engine Optimization, Online Reputation Management, Content Marketing, Website Design, and Paid Advertising services. On its 10th anniversary, it won the industry’s largest awards: A Landy Award at SMX East in New York City for Best SEO Campaign in the Small Business category and a US Search Award for Best Use of Search (Travel & Leisure).
Being effective on digital platforms requires a constantly evolving strategy that connects technology, marketing and customer service. At the 2016 Restaurant Executive Summit (#HTREST), Daniel Russell, manager at digital marketing and consulting agency Go Fish Digital, will provide attendees with three tangible ways they can immediately improve their digital marketing strategy during the third general session on Tuesday, November 8th.
Daniel Russell has worked with several of the world's largest organizations in addition to well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Google, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc.
Go Fish Digital was founded in 2005, and has spent more than a decade performing Search Engine Optimization, Online Reputation Management, Content Marketing, Website Design, and Paid Advertising services. On its 10th anniversary, it won the industry’s largest awards: A Landy Award at SMX East in New York City for Best SEO Campaign in the Small Business category and a US Search Award for Best Use of Search (Travel & Leisure).
To see the full agenda for #HTREST: http://bit.ly/2dxmskd