With a robust digital ordering and off-premise strategy in place, Teriyaki Madness was able to adapt to COVID-19 shutdowns and consumers’ rapidly growing preference for online ordering.
“It has been an incredibly tough year,” says Jodi Boyce, VP of marketing. “Casual dining was hit the most, but we’ve seen a few silver linings with COVID. Our brand has been thriving in the past year. We’ve been growing so much.”
Boyce is quick to give credit to the brand’s robust tech that was in place before the pandemic: Olo for integrated digital ordering with Revel POS and a robust mobile app and loyalty program from Punchh.
“We didn’t have to pivot too much,” explains Boyce. “We did turn on curbside functionality. It wasn’t part of our brand before.”
Off premises, including curbside pickup, has become a necessity for restaurants. According to HT's 2020 Customer Engagement Technology Study, 61% of customers say curbside pickup at restaurants is important to them.
Teriyaki Madness was already offering delivery through its app and participating on third-party delivery marketplaces. “We had third-party delivery. We had an app and loyalty. We were lucky we were able to crank it up,” she said.